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SHOPPABLE ADS YOUTUBE
YouTube expands Shopping Affiliate programme, adds Nykaa, Purplle as merchantsYouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...- Short-form video’s leap to TV could reshape India’s digital commerce playbookYouTube Shorts is expanding beyond smartphones in India, finding a new audience on connected TVs. This shift is influencing how brands conn...
- SMEs log into local apps for hyperlocal connectSmall businesses across the country are banking on advertising on homegrown apps for a pan India reach. Industry watchers said the short fo...
- YouTube to launch its first official shopping channel in South KoreaYouTube will launch its first official shopping channel for live commerce in South Korea on June 30, Yonhap news agency reported on Wednesd...
- YouTube to launch its first official shopping channel in South Korea - YonhapYouTube will launch its first official live commerce shopping channel in South Korea on June 30. It will be a 90-day project that will enab...
- ET Ecomm Summit 2022: How fashion tech platform Fashmates is redefining the e-commerce retail shopping experience with personalised styling and outfittingET Ecomm Summit 2022: How Fashmates - a fashion-tech platform is transforming the e-commerce retail shopping experience
- Dailyhunt's parent VerSe Innovation raises $805 million led by CPPIB, valuation reaches $5 billionCPPIB has pumped $425 million investment contributing almost half of the total capital mopped up by VerSe Innovation which runs its flagshi...
- Ecomm calling: Shoppable ads pop up on TikTokTapping on the video advertisement pushes users to a microsite experience where they can browse and shop while still being on the TikTok ap...
- YouTube will now let companies sell things on any video on its siteYouTube is rolling out a new ad product that will allow any video to become "shoppable." That means that companies will be able to buy visu...
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