A French liquor giant's bid to restart sales in New Delhi has been denied by an Indian court. This marks three years since the company's pr...

French liquor giant Pernod Ricard faces significant hurdles in India, its largest global market by volume. The company is embroiled in a ma...

Indian tax authorities are in a legal fight with Pernod Ricard. Investigators claim the French company hid the true value of Scotch whisky ...

Bihar's decade-old alcohol ban has not stopped drinking. Instead, it has fueled a secret delivery system. Coded words like 'pure milk' and ...

Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

India is poised to become the world's largest market for Scotch whisky. A new trade agreement between India and the UK is expected to lower...

The India-UK free trade agreement is set to reduce duties on imported spirits, potentially making premium international options more access...

India's burgeoning alcoholic beverage market, driven by a growing premium segment, is attracting global attention and trade deals. The Indi...

India and UK's free trade agreement will halve tariffs on UK-made whisky and gin. The tariff will eventually drop to 40% over ten years. In...

Under the new FTA, India has agreed to cut import duties on Scotch, whisky and gin from 150% to 75% with immediate effect, with a further r...

Chivas Brothers, the Scotch whisky business owned by French distiller Pernod Ricard, has called for a fairer playing field in the India-UK ...

The Scotch whisky market grew 33% year-on-year to 7.5 million cases (of nine litres each) in 2022, showed the latest data from global alcoh...

Scotch whisky prices in India are likely come down after successful conclusion of free trade agreement with European Union.

Vijay Mallya-led United Spirits Ltd is expected to go in for local bottling of Whyte & Mackay Scotch whisky, taking it to the value Scotch ...

Vijay Mallya’s Whyte & Mackay acquisition story was anchored on peddling Scotch to the large Indian whisky consuming market. Kingfisher Dri...

Mackay's competitive pricing combined with United Spirit's distribution stranglehold is promising to churn Scotch consumption. Invest in wi...