Covrzy secures insurance broking licence from IRDAIIn May last year, the early-stage venture that focuses on insurance for startups, raised $400,000 in its first round of funding, led by Ant...
25 Jul, 2024, 07.12 PM IST
Poonam Pandey and Sam Bombay face legal heat: Rs 100 cr defamation lawsuit over fake death stuntPoonam Pandey and her husband Sam Bombay face a significant legal challenge, as they are slapped with a Rs 100 crore defamation lawsuit fol...
14 Feb, 2024, 11.29 AM IST
Can death hoaxes change our attitude towards news of death online, with scepticism taking precedence over sadness?The death hoax surrounding Poonam Pandey has intensified public scepticism towards celebrity death news. Karthik Srinivasan, a communicatio...
10 Feb, 2024, 11.42 PM IST
Poonam Pandey no longer being considered as ambassador of govt’s campaign against cervical cancer?Earlier this month, the actress hit headlines as news of her death, from advanced-stage cervical cancer spread like wildfire on social medi...
07 Feb, 2024, 11.22 PM IST
MSD breaks ties with agency involved with Poonam PandeyMSD, the Indian affiliate of US drug giant Merck, has terminated its association with Schbang, the creative marketing solutions agency invo...
07 Feb, 2024, 08.12 AM IST
Digital agency that masterminded Poonam Pandey’s controversial cervical cancer awareness campaign, issues apologyThe company also revealed that Pandey had a personal stake in the campaign, as her mother had also battled a devastating cancer diagnosis.
04 Feb, 2024, 11.09 PM IST
Recent modifications in Twitter pose problems for users, pave way for competition: AnalystsA user tweeted, "Twitter just has too many ads and now you're locking Tweet Deck behind a paywall and limiting the number of tweets I can r...
07 Jul, 2023, 08.12 AM IST
Why Snap is wooing BharatA few years ago, Snap, the parent of photo-sharing application Snapchat, was said to be disinterested in India. Now, it is looking to drive...
01 Nov, 2022, 09.53 AM IST
Brands put in strict internal guidelines to avoid social media backlashOver the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media ha...
24 Oct, 2020, 09.01 AM IST
The story of chaos and fatigue behind Indian brands riding the moment marketing waveMoment marketing campaigns ride on trending topics to churn out scores of advertisements everyday.
01 Mar, 2020, 10.08 AM IST
India’s Growth Champions 2020 ranks nation’s fastest growing companiesInaugural ranking with 150 enterprises unveiled
01 Feb, 2020, 08.56 AM IST
Is Bira going to be a keeper or beer today, gone tomorrow?In an industry still dominated by the blue bird and a few others, the happy monkey is gradually gaining some measure of ubiquity, serving u...
27 Jan, 2018, 01.58 PM IST
Here's how you can get your wedding funded by brandsWeddings in India are big, the number of guests is typically in the hundreds if not thousands. Naturally, that’s just too big an opportunit...
15 Nov, 2017, 04.58 PM IST
Here's how regional brands are using social media to get maximum bang for their buckIt’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...
16 Sep, 2017, 12.25 PM IST
The world's biggest online piracy site goes offline as alleged founder is arrested in PolandArtem Vaulin is the alleged ringleader of Kickass Torrents & is accused of distributing over $1 bn worth of illegally copied content.
22 Jul, 2016, 06.32 AM IST