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SCARCITY MARKETING STRATEGIES
Psychology explains why we buy things we don't actually need - and the hidden brain tricks that drive impulse spendingOur brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...- Gold and silver retreat from peaks: Here's what the price reset means for your portfolioGold and silver prices have significantly declined after reaching peaks earlier this year. This correction follows a period of strong gains...
- India among top five growth markets, centre of global strategy for Red HatIndia is currently at the centre of the company's global strategy, both as a critical market and a hub for engineering excellence, Navtej S...
- A nuclear debut in Bangladesh tests developing world’s atomic shiftBangladesh's first nuclear power plant is nearing completion on the Padma river banks. This facility will supply a substantial portion of t...
- AI penetration doubles in India's retail GCCs, but senior talent remains scarceArtificial intelligence penetration in India's retail Global Capability Centres (GCC) has doubled, yet AI professionals still represent few...
- The Founder of Rocket Lab on Competing with Billionaires to Lead in SpaceRocket Lab launches more rockets at a faster pace than any rival and is expanding into satellites and deep-space missions. Four principles ...
- IPO-bound NSE set to be the change in exchange gameIndia's sole listed stock exchange, BSE, faces a significant shift as rival NSE files for its own listing. NSE, dominating market share, is...
- Luxury homes emerge as wealth play? Madhusudan Kela buys apartment at DLF’s The DahliasDLF has sold a residential apartment in its ultra-luxury project The Dahlias in Gurugram to Kela for Rs 120.71 crore, according to media re...
- Oil market calm masks a host of unknownsGlobal oil markets are experiencing an unusual calm despite a major supply shock. The Strait of Hormuz remains largely shut, impacting sign...
- The rupee warning: Six actions for business leadersThe Indian rupee is dipping to historic lows, approaching the 100-dollar threshold. Driven by market sentiment and a perilous cycle of fore...
- Commodity upcycle: Why copper and aluminium could explode in coming quarters. Should Indians invest?As the precious metals rally matures, market attention is shifting towards industrial commodities like copper and aluminium. Analysts belie...
- Wilmar International chief says India must target 60% self-sufficiency in edible oilsIndia needs to produce more edible oils domestically. Kuok Khoon Hong, chairman of Wilmar International, suggests aiming for 50-60% self-su...
- Is the biggest US stock market crash in history coming in 2026? Robert Kiyosaki warns rising debt, sticky inflation and the AI stock bubble could trigger a historic Wall Street collapseIs the biggest US stock market crash in history coming in 2026 as Dow Jones, S&P 500 and Nasdaq face rising inflation, oil shock and recess...
- Magic Sawe dust, runs up brand valueWith an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...
- Shiba Inu’s Burn Rate soars 8,470%: Why it keeps burning billions—And what it means for investorsShiba Inu’s (SHIB) burn rate has surged by a staggering 8,470% after an anonymous wallet transferred 1 billion SHIB tokens to a burn addres...
- 80% of organizations India are finding it hard to find the right talent in 2025Employers in India face significant talent shortages, with 80% struggling to find qualified workers, especially in sectors like IT and Ener...
- 5 mind games marketers use to get you to buy what you don't wantRetailers cleverly market sales in such a way that it speaks to the impulsive shopper in you. Here are five shopping traps that marketers m...
- ADB to provide $10 billion assistance to India over 5 yearsADB's allocated resources to India could double in amount if third-party financing and lending to private and state-owned companies is take...
- E&Y releases detailed report on water usage in IndiaThe report titled 'Riding the Wave' was released by Suresh Prabhu, global ambassador of Global Water Partnership at a conference in Mumbai ...
- Indians high on emotional quotientWhat makes Indian managers one of the most sought after breeds in the global talent market? Karen Fifer, managing partner (consumer practic...
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