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SAFFOLA
Marico to prioritise margins over volumes in certain segmentsMarico is now prioritizing profitability over volume and rapid expansion. The company is focusing on premiumization and higher-margin busin...- As automation spreads, India's FMCG companies rethink the size of their workforceHindustan Unilever and Dabur reduced permanent staff while others increased headcount. Median employee remuneration saw increases ranging f...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- Marico targets Rs 15,000 crore revenue in FY27, eyes Rs 20,000 crore by FY30 on premiumisation pushMarico aims for Rs 15,000 crore revenue by FY27 and Rs 20,000 crore by FY30. The company is focusing on premium products and expanding its ...
- Buy, Sell or Hold: Prabhudas Lilladher initiates coverage on Blue Star; Nuvama recommends buy on MaricoBrokerages Nuvama and Prabhudas Lilladher are bullish on Marico and Blue Star, respectively. Nuvama maintains a 'Buy' on Marico with a targ...
- FMCG companies ride the heatwave to make cool gainsIntense heatwaves fueled double-digit sales growth for FMCG, white goods, and retailers in the April-June quarter. Companies reported impro...
- Stocks in news: Marico, Adani Enterprises, Tata Motors PV, PB Fintech, PNBIndian markets saw a second day of gains, with the Nifty reclaiming its 100-day moving average, signaling a bullish trend. Key companies li...
- Q1 earnings preview: Here’s what Nomura expects from Nestle, Titan, other consumer majors’ June quarter resultsNomura expects consumer staples to deliver a strong start to FY27, forecasting double-digit sales growth for several companies in the June ...
- Chocolate, juice, noodles, tofu, protein powder, cooking oil, water & more under FSSAI action; Here's which brands were called out for misleading claimsIndia's food regulator, FSSAI, has cracked down on numerous food businesses for making misleading claims on product packaging. Companies ar...
- FSSAI issues notices to Bikanervala, Marico, Param Dairy on consumer complaints, law violationIn a social media post, Food and Safety Standards Authority of India (FSSAI) said it has issued notices to several food business operators ...
- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- India’s consumer demand remains resilient despite Iran war, inflation pressures; FMCG firms stay cautiously optimisticDespite geopolitical turmoil and inflation, domestic consumption of essentials and personal care products remains resilient. Company execut...
- Saffola owner Marico MD says food biz may become bigger than edible oil in 3-4 yearsMarico Ltd anticipates its food business, driven by the Saffola brand, will outgrow its edible oil segment, with foods already exceeding Rs...
- From failure to success: The story of Saffola oats exemplifies Mariwala's wisdomSaffola oats, now a market leader, initially struggled due to misalignment with consumer expectations. Marico's subsequent success stemmed ...
- Saffola a Rs 2,000-crore-plus brand; worst of inflation is over, says Marico MD & CEOThe rural FMCG market, which has witnessed a decline in the last 4-5 quarters, is expected to have a turnaround in the next 2-3 quarters, M...
- With brand Saffola, Marico eyes Rs 850-1,000 cr food business by FY24"We will continue to launch a significant aggressive innovation programme under the brand Saffola in line with our aspiration to create Rs ...
- Marico to strengthen Saffola brand positioning as healthy lifestyle-advocating brandSimilarly, Marico had entered into the Oats with Saffola brand and it has now around 90 per cent market share in the 'masala oat' segment.
- Dabur files case against Marico, alleges rival copied packaging, bottle for Saffola HoneyBarely weeks after its launch of Saffola Honey, rival Darbur has filed a case in the Delhi High Court alleging that the Mumbai rival has “i...
- Unhealthy competition? Olive oil producers complain to food regulator against Marico's Saffola adThe letters, sent to ASCI and FSSAI said that Marico’s ad for Saffola Total that it protects better than olive oil is misleading.
- Marico to hike prices of 'Parachute' & 'Saffola'Marico today said it is looking at increasing the prices of its flagship hair oil brand 'Parachute' and edible oil brand 'Saffola' to offse...
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