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RURAL CONSUMER BEHAVIOUR
India’s ethanol strategy: Automakers treading cautiously, consumers remain unconvinced and experts are waryWith the rollout of E85 fuel and policy changes to support mass flex-fuel deployment, the government is attempting something few large econ...- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- Is India's economic growth real? Raghuram Rajan says something is offFormer RBI Governor Raghuram Rajan questions India's strong economic growth figures, citing weak corporate investment and declining foreign...
- ATMs hungry, but not for more cashMany Indians face empty ATMs despite ample cash in circulation. This is due to serious disruptions in cash movement. UPI's rapid rise and i...
- Reassure homes, not just economy: Why India’s growth feels weaker at household levelThe ripples of global disruptions are felt in the everyday lives of Indian families, shaping individual narratives beyond simple data point...
- India's electric scooter boom: Mass market adoption spreads beyond metrosElectric scooter sales are expanding beyond big cities into smaller towns and rural India. This shift signals a mass-market phase for elect...
- Indians can afford more food. Why are they still eating poorly?Indians are eating poorly despite earning more. Low-quality cereals fill plates, while proteins, vegetables, and fruits are lacking. This a...
- Scientists warn this common food habit could be ageing your heart & brain faster. Here's who is most likely to do itSalt consumption study: New research suggests that older men are more likely than women to add extra salt to their food. The study found th...
- Why simplicity wins: Lessons from SmartGaon to enterprise techFrom transforming rural communities through SmartGaon to building next-generation enterprise platforms, Yogesh Sahu’s journey offers a uniq...
- Dietary balance remains missing as India continues to gorge on cerealsMany Indians consume too many grains and not enough proteins, vegetables and fruits. This imbalance affects health, contributing to malnutr...
- Macro, the Mightiest: Why India’s biggest macro variable still falls from the skyThe 2026 monsoon comes with a clear warning: Rainfall is forecast at 92% of the long-period average, with higher-than-usual probability of ...
- Why partnerships will define India’s agricultural transitionIndia's agriculture faces climate challenges. A robust public finance foundation can drive a new phase of growth. Regenerative agriculture ...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- Crude-linked energy crisis, softer monsoon may slow FMCG growth in 2026: ReportIndian FMCG volume growth is expected to slow down this year. Geopolitical tensions and a potential below-normal monsoon are key concerns. ...
- Bayer bets big on 'self-care' market to deepen India playGlobal pharma major Bayer is significantly expanding its consumer healthcare presence in India, targeting the burgeoning self-care market e...
- India's demand-side push could build USD 37.8 billion forex shield as high oil prices threaten fiscal stability: Brickwork RatingsWith crude prices likely to stay above USD 100 per barrel for the rest of 2026 and the rupee under pressure near INR 95/USD, Brickwork Rati...
- Nearly half of India’s online orders are still COD. Why cash on delivery isn’t fading in the UPI eraCash on delivery continues to drive India's online shopping. Many first-time buyers, especially in smaller towns, prefer to pay after recei...
- Why India’s beauty shoppers scroll more but still buy offlineIndia's beauty and personal care market is experiencing a digital surge, with online influence tripling since 2021. While 53% of shoppers a...
- First-time borrowers climb to 4.4 crore despite tighter lending norms: ReportIndia's new borrowers have reached 4.4 crore, boosting credit growth and financial inclusion. Lenders are more selective, yet this segment ...
- India Inc must give ‘Bharat’ a seat in boardroomsIndian companies are focusing on growth in tier-2 and tier-3 cities, known as Bharat. However, their boardrooms do not reflect this market....
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