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RURAL BEAT URBAN
No AC, still 8 degrees cooler. Rajasthan’s desi cooling system made from trees offers relief even in scorching summer heat.India faces a severe heatwave with temperatures soaring. Rajasthan is finding relief through natural cooling solutions. People gather under...
India is rolling in cash: What it tells about the economyIndia's rural economy shows strong growth. Cash flow increases due to improved agriculture and government support. Rural consumption drives...
Rural consumption to drive India's GDP growth this fiscal year, economists sayIndia's economic growth exceeded expectations, driven by a resilient rural economy. Increased farm incomes from favorable monsoons and easi...
Rural market at inflection point offers headroom, long-term potential for growth: Marico MD & CEOThe rural market presents significant growth opportunities for FMCG companies as rising disposable incomes drive demand for branded product...
ITC, Zydus and FMCG giants can't ignore this booming part of India if they want to winRural India is emerging as a key market for FMCG companies due to rising disposable incomes, driven by robust agricultural output and gover...
Covid impact: Rural India beats urban in mobile data usageOverall rural wireless broadband availability has widened too. As a result, rural consumption now accounts for roughly 45% of overall mobil...
C-Voter poll: Over 80% don't mind inconvenience of demonetisationA landslide 86 per cent of the respondents living in urban and rural areas said the inconvenience was worth it.
When economy grew at 7.5 per cent, wages rose 2.5 per centOver the 12-year period from 1999-00 to 2011-12, rural incomes adjusted for inflation grew by just 24% and urban incomes by 35%.
Moderating urban spending to drag consumer sectors: India RatingsWith the farm sector showing signs of revival on the back of a good monsoon, India Ratings today said the moderating urban spending is like...
Urban areas emerge as huge magnets for jobsA fascinating , but worrying , picture of the way common Indians are earning their living emerges from recently released Census 2011 data.
Rural spending rises 18% in FY12; rural poverty likely to have dropped to around 26%Recent data show that poverty is coming down fast and that the rural-urban gap in income is narrowing, thanks to rapid economic recovery af...
- 10% of rural India lives on less than Rs 17 a day: NSSO survey
This is much lower than the poverty line of Rs 28.65 per capita daily consumption in cities & Rs 22.42 in rural areas fixed by Planning Com...
- Rural India gadget-savvy too: Gfk Nielsen
Indians living in rural areas are just about as gadget-savvy as those residing in cities, according to a study conducted by global market r...
- Bharat again pips India in FMCG consumption
By and large, rural demand has cruised ahead on higher prices of farm produce, loan write-offs and the government employment scheme under t...
- Rural market new beacon of hope for slowing economy
While India is caught in the slowdown gloom, Bharat is cruising along, oblivious of the turmoil in the world economy. Per capita income has...
- Asset scale: Caste divide greater in urban India
Recently there has been a lot of debate over the socio-economic status of different castes in India.
- Assets in caste iron mould
If asset accumulation is anything to go by, then there are clear signs of a substantial difference between various castes in India and thes...