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RURAL ADVERTISING INVESTMENT
Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...- Vivek Ramaswamy is taking a different approach in Ohio’s governor race as voters question his tax plans, data centre policies and vision for the stateVivek Ramaswamy is focusing on local issues as he campaigns for Ohio governor after his presidential run. His proposed property tax reducti...
- Women entrepreneurs can power Asia’s digital trade boomWomen entrepreneurs across Asia are increasingly turning to digital trade, enabling them to reach markets far beyond their local confines. ...
- US midterms 2026: Why AI data centres, power bills and water use are becoming local election issuesThe 2026 US midterm elections are on the horizon and data centers for artificial intelligence are becoming a big issue Voters are worried a...
- Nestlé India says rising inflation, particularly food inflation, is a realityNestlé India has reported a strong 20.5% increase in sales for the September quarter. Profit after tax rose significantly due to robust vol...
- FMCG revenues to rise in Q2, but costs could dent marginsIndia's FMCG sector is poised for a substantial revenue boost in the upcoming September quarter, with growth projected in double digits. Th...
- SEBI chairman warns investors against anonymous tips, finfluencers; launches Project JagrookTuhin Kanta Pandey, Chairman of the Securities and Exchange Board of India, has inaugurated Project Jagrook, which aims to boost investor e...
- India's ₹60,000 crore TV business faces a new reality: Fewer viewers, old rulesIndia's ₹60,000-crore television broadcasting industry is experiencing regulatory uncertainty due to shifting consumer preferences. Traditi...
- US midterm elections: 9 key issues that could shape the November pollsWhat issues are likely to shape the US midterm elections? Voters heading into the 2026 US midterm elections are particularly concerned abou...
- Meesho shares drop 4% after block deal worth Rs 900 crore. Should you buy the dip?Meesho shares witnessed a dip on Wednesday after 3.86 crore shares changed hands in a block deal worth Rs 899.71 crore on the BSE. The tran...
- Don’t Let AI Destroy the Skills That Make Your Company CompetitiveArtificial intelligence is often promoted as a force multiplier for organizations, but used carelessly it can erode the very capabilities t...
- “Whether we leave anyone behind”: Sameer Nigam’s blueprint for PhonePe’s second decadeAt Global Fintech Fest 2026, PhonePe founder‑CEO Sameer Nigam framed the company’s first ten years as the construction of India’s financial...
- Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...
- ET World Leaders Forum: Broader media economics key to cricket's success, says JioStar's Uday ShankarJioStar Vice Chairman Uday Shankar said cricket’s long-term success depends on broader media economics, beyond stadium attendance, as tradi...
- ETMarkets Management Talk | Crompton 2.0: How premiumisation, innovation and smart products could reshape growth: Kaleeswaran ArunachalamOver the last decade, Crompton has expanded beyond its core categories through sustained investments in technology and product innovation.
- Colgate-Palmolive shares fall over 2% after Investor Day. What Goldman Sachs and other brokerages are sayingColgate-Palmolive shares slipped after the company’s Investor Day 2026, as investors weighed higher brand investments against its long-term...
- Free TV on track for steady growth despite challengesFree-to-Air (FTA) television in India is set for continued growth due to affordable TV sets, improving content quality, and increasing elec...
- Rural demand in FMCG sector will grow more in the coming quarters: Axis SecuritiesIn Q1FY25, India's FMCG sector saw significant growth, led by a strong recovery in rural demand. Companies faced headwinds like competitive...
- TTK Prestige looking to buy branded player for rural push: TT Jagannathan"The cheaper brand is not meant for rural areas. The rural people want a better brand."
- Advertising will look up in 2014 and may grow by about 8-10%: Thomas PuliyelAdvertising will most probably look upand grow at around 8-10% in 2014, which is twice the level at which it grew last year.
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