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RURAL INDIA MARKETING
Brands need to shift to ‘Bharat-first’ strategy as digital usage growsTo effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasing...- Hyundai Motor India Q2 profit falls 24% despite record salesHyundai Motor India’s Q2 FY27 net profit fell 24% to Rs 1,196.2 crore as commodity costs pressured margins. Revenue rose 19% to Rs 20,696.1...
- Hindustan Unilever to take calibrated price hikes as commodity inflation stays high, says CEO Priya NairHindustan Unilever has raised prices by around 7.5% in response to rising input costs across its portfolio. Despite these increases, consum...
- AI an economic equaliser, tech at its best when inclusive, democratic: Google India's Preeti LobanaPreeti Lobana from Google India emphasises the transformative power of AI for small and medium businesses. She highlights the importance of...
- AI an economic equaliser, tech at its best when inclusive, democratic: Google India's Preeti LobanaGoogle underscores the pivotal role of artificial intelligence in promoting economic equality and inclusivity among businesses. Preeti Loba...
- Delhi circle rate update: Agri land prices to go up sharply after 18 years; check areas where it could be cheapest and costliestDelhi circle rate update: Farmers in the national capital are demanding a circle rate of Rs 10 crore per acre, with the Delhi Panchayat San...
- India jewellers hold off gold buying, betting prices will dropIndian jewellers are delaying gold purchases ahead of the festive season, betting that prices will fall further after dropping below $4,000...
- Bajaj Auto Q2 net profit up 35% on strong exports, product mixBajaj Auto reported a 35% increase in standalone net profit for the September quarter. Revenue from operations rose to a record ₹20,003 cro...
- Kirana stores make room for new generation FMCG brands as they muscle past legacy giantsIndia's kirana market has seen new-age consumer brands expand their market share to nearly 22%. This increase has impacted the dominance of...
- West Asia crisis so far may cost govt Rs 1.35 lakh crore, spending cuts unlikely: ICRA Chief Economist Aditi NayarThe West Asia crisis may impose a fiscal burden of approximately Rs 1.35 lakh crore on India. Government spending has generally remained be...
- NBFCs curb fresh loans in rural markets as weak monsoon raises repayment risksIndia's leading non-bank lenders like Shriram Finance and Bajaj Finance are limiting new lending in drought-affected regions. The lenders a...
- India to get first cooperative sector airline, says Kerala CM SatheesanKeralam government has given approval for the cooperative sector to initiate flight services in India. Chief Minister V D Satheesan announc...
- Crude oil is the key to bringing FII money back to Dalal Street: Equirus AMC’s Ashutosh TiwariForeign investors may return to Indian equities only if crude oil prices cool, according to Ashutosh Tiwari, managing director and chief in...
- India’s consumption story holds appeal, but investors are spending lessIndia's consumer and retail sector saw a 58% decline in deal value during the September quarter. The first nine months of 2026 recorded 353...
- Indians develop a taste for dark chocolate as household demand jumps 45%Households in India are increasingly purchasing dark chocolate, with a significant rise in demand over recent years. Urban consumers accoun...
- Shree Cement profit falls 15% YoY to Rs 263 crore on higher fuel costsShree Cement’s September-quarter net profit fell over 15% year-on-year to Rs 263 crore for the third consecutive quarterly decline. Revenue...
- PLFS set for fresh overhaul, govt seeks public & expert opinion on upcoming new thingsThe National Statistics Office (NSO), which has conducted the PLFS since 2017, plans to introduce the modifications from January 2027, when...
- India’s labour survey to soon include platform workers and unpaid household workIndia will update its Periodic Labour Force Survey starting January 2027 to enhance data collection. The modified sampling design aims to i...
- SARAS Mela moves beyond Delhi-NCR, brings 1,500 rural women entrepreneurs to VijayawadaThe National SARAS Mela in Vijayawada showcases around 1,500 women entrepreneurs from various states and union territories. Organized under...
- Axis Bank appoints former HDFC Bank veteran Rahul Shukla to head Commercial, Bharat BankingAxis Bank has appointed Rahul Shukla as the group head of Commercial and Bharat Banking, effective October 19. He brings over three decades...
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