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RURAL CTV VIEWERS
Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...- Sullivan’s Crossing: Seasons 1 and 2 Netflix US release date, plot and where and how to watch Season 3Sullivan’s Crossing will stream on Netflix US from July 8, 2025. The series, previously added to Netflix Canada, features two seasons and s...
- CTV viewership soars, 23% Indians go digital-only, says Kantar's Media Compass ReportKantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...
- Advertisement spending on connected TV seen at $500 mn by 2027Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...
- Sullivan’s Crossing: See cast, storyline, release schedule, streaming platform and moreSullivan’s Crossing is the latest romantic drama on The CW, captivating audiences. Based on Robyn Carr’s novel series, it follows neurosurg...
- High-octane IPL matches take TV, digital viewership to new highsThe Indian Premier League (IPL) continues to attract significant viewership, with Viacom18 reporting that JioCinema had over 1,300 crore vi...
- IPL is a hit, on TV and digital mediaAccess improvements, marketing campaigns, and close-fought games have led to a significant increase in viewership of the Indian Premier Lea...
- IPL on JioCinema has attracted 100m new viewers: Viacom18 Sports CEOAs per data provided by Viacom18, JioCinema has recorded the highest-ever opening weekend for the tournament on digital, clocking over 1. 4...
- TV viewers set to CAS inThe Conditional Access System (CAS) is expected to bring down the cost of cable television for viewers across the country.
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