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RISE OF CRICKET SPONSORSHIP
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- IPL 2026 winner prize money: How much champions, runners-up, Orange Cap and Purple Cap winners will earn; prize money over the yearsIPL 2026 winner prize money: Royal Challengers Bangalore and Gujarat Titans are set to clash in the IPL 2026 final, with the winner securin...
- Vaibhav Sooryavanshi’s net worth: How rich is the 15-year-old cricket sensation? A look at his wealth, cars, properties, IPL salary and luxury lifestyleVaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
- Sports-tech startup SportVot raises Rs 32.7 crore led by IAN Alpha FundSports-tech firm SportVot has secured Rs 32.7 crore in a new funding round. The investment will fuel international expansion and enhance AI...
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...
- Rise Worldwide inks four-year deal with Cricket AustraliaRise Worldwide, a Reliance Industries subsidiary, has entered into a four-year agreement with Cricket Australia to manage sponsorship sales...
- ICC may earn up to $150 million in World Cup sponsorship feeThe world cricket governing body has 20 sponsors and partners for ICC World Cup 2023. It has six global partners that are paying $8-10 mill...
- RIL-owned RISE inks deal with ECB to monetise virtual inventory"We have signed a deal to manage virtual inventory rights with the ECB for the Ashes. Earlier, we had a deal with Cricket Australia (CA), w...
- Sport sponsorships rise to Rs 5,900 crore in 2022, cricket corners 85 pc of money: ReportThe renewal of IPL sponsorships post the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCC...
- Sports ad spending grew 49% to reach Rs 14209 crore in 2022: GroupM ESPThe 10th edition of the Sporting Nation Report 2023 notes that the ad spends on sports have crossed the Rs 10,000 crore mark for the first ...
- India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
- Jio, Vivo in race for team India sponsorship rightsDBS Bank roped in Sachin Tendulkar last year as its brand ambassador and believes this sponsorship will help the company establish its bran...
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