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REVAMPED LOYALTY PROGRAMME
IPO-bound Zepto discontinues membership programme Zepto DailyThe Zepto Daily plan, which offered benefits such as free delivery and exclusive discounts, was aimed at driving user acquisition. From Rs ...- Adani Digital Labs bets on loyalty programme, lounge booking & revamped app to lock in airport passengersAdani Digital Labs has launched a suite of digital services, including a loyalty program called Adani Rewards, to enhance the travel experi...
- How brands are reinventing loyalty programmes: Benepik’s 2025 Report maps the future of channel partner loyaltyA new Benepik report reveals challenges in channel partner engagement in India. Many companies face low engagement due to complex processes...
- Air India ties up with The Bicester Collection for loyalty programmeAir India has partnered with The Bicester Collection for its revamped Flying Returns loyalty program, allowing members to earn points at lu...
- Exclusive: Tata Digital CEO Naveen Tahilyani sets up new teamTata Digital CEO Naveen Tahilyani is rejigging the executive team for the conglomerate's super app, Tata Neu. This comes as several senior ...
- Air India launches revamped customer reward programme with added featuresAir India's Flying Returns loyalty programme is revamped with a spend-based model, no expiry for active members, and benefits across Star A...
- Zomato shares tumble 15%. What's cooking?"The relaunch of the loyalty programme is important due to growing concerns on sequential growth in Zomato’s food delivery business and the...
- Zomato Relaunches 'Gold Loyalty program', provides dining and delivery discountsZomato relaunches its Gold loyalty programme which would give its subscribers preferential access to restaurants amid high demand. In addit...
- Zomato halts new Pro and Pro Plus membershipsZomato launched its loyalty programme Zomato Pro in 2020. In August 2021 the company launched Pro Plus, which included unlimited deliveries...
- Oyo announces a free stay after 5 night staysOyo has also tied up with 13+ renowned brands such as Dominos, Lenskart, Rebel Foods, Gaana, among others to offer users discount coupons a...
- MakeMyTrip's revamped loyalty schemes show strong growthIn the past three months, the firm has seen 73,000 and 16,000 registrations for MMT Black and MMT Double Black respectively.
- Star Bazaar to open 25-plus outlets in 2017; eyes 200 by 2020Star Bazaar today revamped its loyalty programme and partnered with SBI Card and Tata Capital to offer more rewards on the shopping experie...
- Taj and Shangri-La tie up to boost reachThe Taj-Shangri La alliance, without entailing any financial investment, comes at a time when global hotel giants are consolidating.
- Hotels revamp their customer loyalty programme to woo and retain customersEarlier this year, Hilton launched 'Stop Clicking Around', which was referred to by the group as the biggest and boldest campaign in the co...
- Taj group of hotels to take on travel portals with loyalty programmesTravel portals eating into their profit margins, hotel chains are trying to wrestle bookings back with stronger loyalty programmes, best-ra...
- How startups are helping brands to improve user engagementThe irony of customer loyalty is that it is created to make the customers more engaged with the brand but it ends up putting them in a blin...
- Payback aims to add 10 mn users in one year; revamps appThe multi-brand loyalty company, which has 40 million users, has also revamped its app Bingo to help customers get rewarded for online tran...
- British Airways revamps its loyalty programme for business class travellersBritish Airways has revamped its loyalty programme for business class travellers with a three-tier ranking system to boost earning power.
- Sunday ET: Loyalty programmes: Are points that consumers stockpile juicy enough to keep them coming back?While marketers emphasise the need for points, they have also realised they have to think beyond points to get their customers to stick wit...
- Air India pulls out all stops in a bid to woo more customersIt also recently revamped its Frequent Flyer Programme.World's Best Airport I Top airports I India Aviation 2008 I Global cities I Holiday ...
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