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RETAIL MARKETING TACTICS
Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...- This is how a company tricks you into thinking it's bigger than it is in realityRevenue is not always the amount written on the invoice. The final number can change because of rebates, returns, penalties, warranties, cu...
- Falling crude, stable macros set stage for India's next growth phase: Aditya KondawarIndia's equity markets face a crucial earnings season with supportive macroeconomics, yet IT sector sentiment is dampened by AI uncertainti...
- Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approachZerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...
- Petrol, diesel margins back to above pre-conflict levels: ReportState-run oil companies are poised for improved profitability as falling crude prices boost fuel marketing margins. While recent government...
- Mutual funds cut PSU bank exposure to 8-month low in May. Warning sign or buying opportunity?Mutual funds have cut their stake in PSU banks to an eight-month low. This move has led to discussions about whether it signals caution or ...
- Wipro's Rs 15,000 crore buyback closes today: Should retail investors participate? Analysts weigh inWipro's Rs 15,000-crore share buyback closes on June 17, with the company set to repurchase up to 60 crore shares at Rs 250 apiece, represe...
- US-Iran peace deal: Is it enough to end the 2-year drought for Nifty bulls, bring FIIs back?A US-Iran peace framework has sparked a sharp rally in Indian markets, sending crude oil prices lower, strengthening the rupee and promptin...
- Wipro's Rs 15,000 crore buyback opens today: Analysts expect 7-8% returns for retail investors. Here's howWipro's significant Rs 15,000 crore share buyback has commenced. Eligible shareholders can tender shares at Rs 250, a substantial premium t...
- FIFA World Cup 2026 Betting Guide: Odds, favorites, key players, underdogs and is it legal?FIFA World Cup Betting Legal? The FIFA World Cup 2026 expands to 48 teams, offering unprecedented betting opportunities across the US, Cana...
- Wipro's Rs 15,000 crore buyback opens tomorrow: Should retail investors tender shares?Wipro's Rs 15,000 crore share buyback opens on Thursday, offering shareholders an opportunity to tender their shares at Rs 250 apiece, a 38...
- Wipro buyback alert! Last date to buy shares to participate in Rs 15,000 crore share buybackInvestors must purchase Wipro shares by today, June 4th, to be eligible for the company's Rs 15,000 crore share buyback, as Friday, June 5t...
- ETMarkets Smart Talk | Don't mistake foreign outflows for an India exit story; smart money is becoming more selective: Milan ParikhForeign institutional investors are net sellers in Indian equities due to global concerns, but this reflects capital reallocation, not a lo...
- NHPC offer plugs into green energy appeal, more suited for patient playNHPC's offer for sale is underway. Analysts suggest it offers long-term potential for patient investors. The government is divesting up to ...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- PSU bank stocks vs private banks in FY27: The valuation trap you need to avoidPSU banks achieved historic profit and NPA lows in FY26, yet analysts favor leading private banks for FY27. This shift is driven by superio...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Coal India’s Rs 5,000 crore OFS opens for retail investors: Should you buy or avoid?Coal India's Rs 5,000 crore offer is now open for retail investors. Analysts see this as a good chance for long-term investment. The govern...
- Wipro nears record date for Rs 15,000 crore share buyback. What’s ahead for IT major’s 26 lakh shareholders?Wipro's Rs 15,000 crore share buyback, priced at a premium, is nearing its June 5 record date. Retail investors can potentially achieve dou...
- Mutual funds cut exposure to private banks for 2nd straight month in April. Is banking sector under pressure?Mutual funds reduced their exposure to private banks for the second consecutive month in April, driven by tactical rotation and near-term e...
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