A host of brands are riding on the nostalgia for 20th century products to win over jaded 21st century consumers. “Intangible assets, includ...

India’s second-largest telco and the maker of Pepsi cola and Lay’s snacks amongst others are reviving their older co-branding initiative to...

What are the rules of bringing back brands from the dead?

The issue has been discussed for years now, and was deliberated in several Drugs Consultative Committee meetings held since 2008.

The actor played Deadshot in part one directed by David Ayer.

In the seventies, between juggling the education of his eight-year-old son and his government job, Santosh Kumar could only stare at his dr...

Old Monk was the only spirits brand to figure in celebrated ad guru Ian Batley’s list of Great Indian Brands, which could tap the $550-bill...

HMD Global has licence to sell Nokia-branded phones which recently re-launched Nokia's 17-year-old feature phone Nokia 3310.

I Brands Beverages, a liquor startup which sells brown spirits, is entering the global market with its launch in Cambodia, Vietnam, Laos an...

Sales of homegrown liquor brand Aristocrat Whisky may have plunged to an all-time low of 7 lakh cases from a peak of 20 lakh cases earlier ...

Coca-Cola plans to relaunch RimZim, once a popular masala cola brand which it acquired from Ramesh Chuahan in the 1990s.

The brand will be test-marketed in Mumbai initially, with new flavours such as raspberry, masala soda, gingerale and ice-cream soda.

Packaged consumer goods company GlaxoSmithKline Consumer Healthcare (GSKCH) said it would invest over Rs 300 crore on repositioning origina...

FMCG major CavinKare has spruced up its decade-old skin cream brand ‘Fairever’ as part of its attempts to raise its market share to 10% plu...

FMCG major Emami Group has acquired Lakshmibilas, a century-old hair oil brand that was popular enough to have found place in Satyajit Ray’...

According to the latest research by AC Neilsen, the Wipro product has managed to literally breeze ahead of its competitors to the third spo...

With his retail plans on track, Mukesh Ambani is planning a new lease of life for Reliance Industries Ltd’s (RIL) once-popular, three-decad...