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REBRANDING SPEND
ET Prime Special Series: Multibagger or Bankrupt - Part 65: This auto ancillary is making new moves. Separate signal from noiseThis supplier is one of those businesses that grows quietly until it suddenly makes several big decisions at once. In a short span it has s...- It's destination India for weddings this seasonIndian hotels are experiencing a significant rise in wedding bookings this year. This growth is driven by a preference for domestic celebra...
- Apple stock price prediction after WWDC 2026: With Apple (AAPL) trading near its all-time high of $302.25, will AI-powered Siri drive the stock above $400?Apple stock price is once again at the center of Wall Street's attention after WWDC 2026. As Apple stock trades near $302, investors are de...
- From luring stars to hosting the World Cup, Saudi Arabia has spent billions to disrupt soccerSaudi Arabia is making waves in global football. Following a stunning World Cup upset, the nation attracted top stars like Cristiano Ronald...
- A shadowy Oman-Iran plot provoked Trump’s “blow ’em up” threatUS President Donald Trump has sent a stark message to the Sultanate of Oman, warning of potential military repercussions should it move for...
- Google puts AI agents at heart of its enterprise money-making pushGoogle is focusing on AI agents for its enterprise software strategy. CEO Sundar Pichai highlighted this at the company's cloud conference....
- Cockroach Janta Party surpasses BJP on Instagram, has over 10 million followers: Who is CJP's founder Abhijeet Dipke and how is he linked to Arvind Kejriwal's AAP?A satire website, Cockroach Janta Party (CJP), has rapidly gained over 10 million Instagram followers, surpassing India's ruling BJP. Found...
- Air India’s cabin glow-up is fighting the pressure of a brutal money heatAir India is undergoing a significant fleet overhaul, investing $400 million in refurbishing cabins with new seats, entertainment systems, ...
- Cockroach Janta Party: Who is the founder, website link, manifesto, and why it’s going viralCockroach Janata Party Website: A new online political group, the Cockroach Janta Party, is trending across Indian social media. It began a...
- Ankur Warikoo course business closure: Rs 100 crore in sales, yet he’s shutting it down? Internet debates whether it’s real or a marketing moveAnkur Warikoo course business closure: Indian entrepreneur Ankur Warikoo has surprised many by closing his successful online courses busine...
- Democracy needs choice, not overnight political rebrandingA proposal suggests a one-year ban on politicians switching parties after election results. This aims to stop those who lose from immediate...
- Google puts AI agents at heart of its enterprise money-making pushAt the three-day conference in Las Vegas that starts Wednesday, Pichai and key Google executives will seek to position the company's AI too...
- Unbelievable 600% rally in one day! Allbirds shares skyrocket as sneaker-maker plans AI pivotAllbirds shares skyrocketed nearly 600% in a single session after the footwear brand unveiled a dramatic pivot to AI compute infrastructure...
- Voda Idea AGM: Shareholders question telco’s IPL and rebranding spendsThe telecom major recently boosted its marketing spend after it rebranded itself as Vi on September 7. It is also the co-presenting sponsor...
- It's all about packaging: Private dairies spend big on brandingIndustry representatives and analysts said such rebranding exercises help firms differentiate their products from others and increase visib...
- Snapdeal undertakes major brand overhaul; unveils new logoThe rebranding will see Snapdeal unveil a new logo, along with a new tagline, “Unbox Zindagi,” with its long-standing colour palette of red...
- Parle Agro to spend Rs 150 cr on advertising, distributionThe mango-based beverage category saw almost flat sales, with 1 per cent growth last year, while Frooti saw double digit growth following i...
- India seeks cooperation in pharma from JapanKher said that Indian medicines are affordable and of top quality as it meets the requirement of the toughest regulatory markets in the US ...
- UTI Bank turns Axis on royalty demandUTI Bank has decided to stop piggybacking on the UTI brandname and has decided to carve a new identity for itself by rebranding itself as “...
- Name game: UTI Bank turns Axis on royalty demandUTI Bank has decided to stop piggybacking on the UTI brandname and has decided to carve a new identity for itself by rebranding itself as “...
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