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REALITY TV AUDIENCE ENGAGEMENT
Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- When every story is breaking, none isThe constant barrage of 'Breaking News' has lost its impact, with audiences now tuning out sensationalized headlines. Media outlets, once r...
- Bodhi Tree Multimedia bags Assam government mandate to build state OTT platformBodhi Tree Multimedia will spearhead Assam's official digital content platform, a significant move into platform ownership and recurring re...
- The China reality check: Why India needs calibrated engagementIndia and China are set for increased engagement, with New Delhi aiming to strategically leverage its industrial reliance on Beijing. Follo...
- Psychology says people who watch daily soaps or binge watch shows online aren't always looking for relaxation: What this viewing habit reveals?Psychology says people who watch daily soaps or binge watch new shows online aren't always escaping from real life. Psychology explains tha...
- New OTT releases this week (June 22 - June 28): What's new on Netflix, ZEE5, Prime Video, JioHotstar, Apple TV+ and moreFrom dragons and Pandora adventures to reality show drama and family entertainers, the second final week of June brings an exciting mix of ...
- R. Madhavan: From early struggles to Padma Shri, an inspiring journey hard work, reinvention, and stardom in Indian cinemaR. Madhavan, a celebrated actor, has been honored with the prestigious Padma Shri award for his significant contributions to Indian cinema....
- Sanjeev Kapoor rejected MasterChef India offer repeatedly, revealed why he demanded more pay than Akshay KumarRenowned chef Sanjeev Kapoor revealed he repeatedly declined MasterChef India until his demand for professional expertise to be valued equa...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Digital entertainment firm Rusk Media bags Rs 100 crore in funding led by Nazara TechDigital entertainment firm Rusk Media has secured Rs 100 crore in a funding round. Nazara Technologies led the investment with participatio...
- Rusk Media raises Rs 100 crore Pre-Series C round led by Nazara TechnologiesRusk Media has secured Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies, with participation from Info Edge Ventures,...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Who was James Barker? The ‘Love Island USA’ executive producer, whose sudden death at 40 left fans heartbrokenLove Island USA executive producer James Barker has tragically passed away at the age of 40. Barker died in Fiji following an unexpected me...
- Quote of the Day by The Big Bang Theory sitcom actress Melissa Rauch: 'I think fame is hard in any capacity. It's so...'- Why does the American actress believe fame is so hard to hold on to? Here's her powerful quote on success and recognitionActress Melissa Rauch reflects on the transient nature of fame, stating it's "hard in any capacity" and "not anything that you can really g...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...
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