Diageo springs a surprise, sales climb on Africa, Latin AmericaDiageo has experienced an unforeseen surge in sales for the latest quarter, attributed to robust growth in Africa and Latin America that su...
06 May, 2026, 11.58 PM IST
'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen SomeshwarYoung Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...
10 Mar, 2026, 12.34 AM IST
Varun Beverages in talks with partner PepsiCo for its foray into hard drinksPepsiCo’s largest bottling partner globally outside the US, Varun Beverages Ltd (VBL), has started discussions with the beverages maker to ...
05 Nov, 2025, 11.41 AM IST
Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
03 Nov, 2025, 07.44 PM IST
New whine in a discounted bottle: Companies get a hangoverThe Indian wine industry is facing a challenging phase as sales decline due to deep discounts and erratic marketing strategies. Younger gen...
23 Oct, 2025, 04.37 PM IST
Sobriety sips: The rise of non-alcoholic cocktails in IndiaThe non-alcoholic beverage (NAB) market is expanding in India, driven by brands like Sobriety Sips and Sober. These brands offer sophistica...
01 Mar, 2025, 10.43 PM IST
Ajay Devgn’s rasgulla liquor shot: A quirky cocktail recipe you can tryBollywood star Ajay Devgn recently shared a quirky cocktail recipe called the "Rasgulla Liquor Shot" during promotions for his film Azaad. ...
21 Jan, 2025, 11.09 PM IST
Coca-Cola India forays into the alcohol segment"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a ...
11 Dec, 2023, 06.59 AM IST
Sip on this: Consumers want cleaner, healthier and sustainable drinksMegatrends for the upcoming year are most likely to centre around healthier, cleaner, more sustainable, and socially responsible drinks.
20 Sep, 2023, 01.17 PM IST
Ready to drink cocktails see rising preference, but low availability hampers growth: Benori Knowledge surveyIn a survey with more than 1000 alcohol consumers, Benori Knowledge, a provider of custom research and analytics solutions, finds that the ...
20 Jul, 2022, 06.50 PM IST
Every night is cocktail night: Now your favourite Jack & Coke mix comes in a canThe canned Jack and Coke will be sold globally after a launch in Mexico late this year.
15 Jun, 2022, 06.14 PM IST
Jack Daniels and Coca-Cola mix it up with official cocktail canThe 'official' mix represents the latest push by big soft drink makers into alcohol, as boundaries blur and more people turn to pre-mixed, ...
13 Jun, 2022, 10.32 PM IST
Liquor cos offer ready-to-drink cocktail variants for the locked-in"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new...
08 Feb, 2022, 10.59 AM IST
Are you ‘sober curious’? You can now 'dabble' in alcohol by trying these delicious non-alcoholic cocktails“Dry January” has gone from punchline to mantra for bars nationwide.
18 Jan, 2020, 05.48 PM IST
Are you ready to shell out a bomb for a pre-mixed martini?Pre-mixed drinks are more consistent.
23 Mar, 2019, 04.40 PM IST
At $1050, now a robot bartender will make 2,000 types of cocktails for your partyThe Barsys Automated Cocktail Maker is priced at $1,050.
06 Feb, 2019, 06.11 PM IST
Our favourite cocktails from the year gone by to help you ring in 2018Smoothie, toddy or beery cocktail - there's no problem of plenty at all!
19 Dec, 2017, 12.06 PM IST