Patriotism is a nebulous emotion and nationalism a fiercely contested one.

No film from the Yash Raj Films stable has ever looked and sounded like Dibakar Banerjee's Detective Byomkesh Bakshy!

The campaign has been conceptualised by JWT India and is a 2-film campaign to begin with, which would subsequently move to other mediums.

At concept level, a film about dam-destruction brought about in the 3D format could sound exciting. But what starts as a film about colossa...