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RAJA RAJAMANNAR
Navigating the Digital Landscape: Philip Kotler & David Aaker Illuminate the Path Forward for Marketing & BrandingProf Philip Kotler and Dr David Aaker's insights are set to take center stage in an exclusive session during the upcoming masterclass. From...- ICC may earn up to $150 million in World Cup sponsorship feeThe world cricket governing body has 20 sponsors and partners for ICC World Cup 2023. It has six global partners that are paying $8-10 mill...
- Mastercard and Invest India launch enhanced priceless.com programme in IndiaMastercard has partnered with Invest India to launch an enhanced programme in India aimed at redefining experiential travel. The programme,...
- Mastercard signs up as ICC sponsor for 2023 World CupMastercard chief marketing and communications officer Raja Rajamannar said the company will be spending a significant sum to get the right ...
- Why is Twitter getting a new logo? From Kia to Nokia, the logic of logo changeTwitter changed its logo to X, leading some to speculate that he wants to transform the platform into a super app or even a financial servi...
- Sponsoring cricket is about getting right opportunity at right price: Mastercard CMO Raja RajamannarMastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the ...
- World Vegan Day: Mastercard top boss practises veganism; salad, fruits and nut bars keeps him goingRaja Rajamannar believes that veganism is taking off.
- Mastercard wants to be a lifestyle brandWe are extremely committed to make it a success. We recently got into tier-2 towns for the first time with our brand campaign with MS Dhoni
- Admen’s alliance calls for online safetyThe alliance includes advertisers, tech platforms, media agencies of holding companies WPP, IPG, Publicis, Omnicom and Dentsu, media owners...
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