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QUALITATIVE MARKETING RESEARCH
Beyond Valuations: Philip Fisher's timeless guide to quality stock investingLegendary investor Philip Fisher championed a qualitative approach to stock picking, emphasizing exceptional businesses with strong managem...- ETMarkets PMS Talk | We analyse over 300 data points to identify alpha: Wright PMS' Sonam SrivastavaWright PMS's Sonam Srivastava champions a data-driven approach to active investing, analyzing over 300 data points to identify alpha. Her f...
- Psychology says people who optimize every part of their lives often end up more depleted than those who don’t, because constant measuring, tracking, and improving is itself more costly than the benefitModern self-improvement tools promise better lives through tracking. However, this constant monitoring can create stress and pressure. The ...
- The cheapest degree abroad may not be in English and Indian students are finally figuring that outIndian students are shifting their focus to European and Japanese universities. This trend is driven by lower tuition fees and the necessit...
- CEOs are getting ruthless about worker performanceCorporate leaders are increasingly prioritizing results over employee comfort, with CEOs like Unilever's Fernando Fernandez demanding "volu...
- New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner officeHistorically, marketing leaders have often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calcula...
- Indian students in Ireland rose from 700 to over 9,000 over past decade: ReportIndian students are increasingly choosing Ireland for higher education, with interest surging 38% in 2024 despite a global dip in outbound ...
- Earmarking 6% of state’s GDP for education speaks of our intent to develop human resources: Assam CMSarma attended a conference on implementation of NEP 2020 in Assam as a follow up of Varanasi Conclave The conference was organized by Raj ...
- ETMarkets Smart Talk: Manish Goel shares top strategies to become a successful investor"If someone wants to enter the markets, they should consider at least a 5-year horizon. Then if we consider the long-term averages of GDP g...
- IIM-C bags top rank in survey for business schoolsLast year's top-ranker IIM-Ahmedabad (IIMA) topped three of the five primary parameters this time -- learning experience, living experience...
- TAM Media launches analytical tool to decode consumer sentimentsTAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...
- Tea growers can collect their land certificates from DC office: Assam CM Sarbananda SonowalIt may be noted that under ‘Mission Assam QualiTea’ programme the building that Chief Minister Sonowal inaugurated has been built at an exp...
- Crisil completes acquisition of Greenwich AssociatesCrisil provides ratings, research, and risk and policy advisory services.
- Market positive as guidelines on credit guarantee for NBFCs out: Avinash Singh, SBICAP SecThis move will probably address the issue of liquidity for the time being.
- Majestic Research Services FPO to open on November 28The proceeds of the FPO will be utilised for purchase of new corporate office and working capital requirements, among others.
- Mindshare topples Maxus, tops Indian media agency rankingsMindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking lis...
- Power of Ideas 2012: Quipper Research, an all-women startup, dedicated specifically to qualitative marketing research“Often, our qualitative research projects takes us to rural India and deep into tier-II and tier-III cities, an online platform helps us br...
- Unilever rolls out qualitative research programme in IndiaThere are now around 15 fully accredited researchers working for HUL in India. They all had to undergo a rigorous assessment process to che...
- Lintas Media Group launches its proprietary touchpoints researchLintas Media Group has strategically aligned itself to strength its repository of proprietary media research databases.
- Long-term investors are interested in the Indian marketInvestors who are interested in the Indian market want concrete research, which is not available now. How to get into the stock markets?
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