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PUFFERY MARKETING CLAIMS
Patanjali stopped by court from airing 'Dhoka' Chyawanprash adThe latest ruling reinforces the judiciary’s stance that comparative advertising must not cross into defamation or misrepresentation. While...- Delhi HC allows Patanjali to call rival chyawanprash 'ordinary' but restricts 40-herb claim targeting DaburThe Delhi High Court has ruled on an advertising dispute between Patanjali Ayurved and Dabur India. Patanjali can use "why settle for ordin...
- Heavy metals found in 'expertly crafted' Lindt chocolates: How safe is your favorite treat?Lindt & Sprüngli is under legal scrutiny in the US after traces of lead and cadmium were found in its dark chocolates. Following a 2022 rep...
- Greenwashing rules push startups to reevaluate marketing and packaging strategiesThe Central Consumer Protection Authority (CCPA) on October 15 introduced guidelines that restricted the use of such terms in advertisement...
- Dabur Red toothpaste ad: Delhi HC allows Dabur to use tagline with some modificationDabur India filed a petition in the High Court challenging the Advertising Standards Council of India's (ASCI) directive issued on Septembe...
- Sebi faces an uphill battle against ‘finfluencers’If the Securities and Exchange Board of India had hoped that its action would produce a chilling effect across the country’s fast-growing h...
- Why Adani's $100 billion loss hasn't tanked Indian marketsIndia's main market index is nearly 2.5% above where it stood a year ago, even as U.S. stocks have fallen by more than 4% during the same p...
- Legal threat for India's data law; crypto exchanges eye targeted adsBig Tech firms are weighing legal action if Indian lawmakers accept all the recommendations of the Joint Committee of Parliament in the fin...
- Banks informing customers about crypto pitfallsBankers said they are worried that such aggressive advertising by crypto exchanges could lure Indians into investing, without knowing the r...
- Paytm will come good, says Sharma; Poor listing may affect all startupsPaytm's business model isn't as simple as selling a phone or delivering food, its founder Vijay Shekhar Sharma told us after the company ma...
- WazirX, Bitbns hit pause on crypto adsTo avoid luring users who do not have an understanding of virtual currencies, WazirX has been keeping away from print and television advert...
- The mother of all IPOsOn Nov. 8, 2016, Paytm splashed its ads on the front pages of India’s leading dailies, touting its e-wallet as the antidote to demonetisati...
- Paytm's giant anchor round; alarm over crypto adsSovereign wealth funds and other large investors have pumped in Rs 8,235 crore during the company's anchor round, according to Paytm's fili...
- Experts raise alarm over crypto advertisementsThere are no formal guidelines governing the advertisement of crypto in India, unlike other financial products such as mutual funds — which...
- Facebook faces a PR crisis. What about a legal one?The ‘Facebook Papers’ leaked by whistleblower Frances Haugen aside, one of the post pressing questions is whether the US Securities and Exc...
- Government releases draft guidelines on advertising; to treat non-legible disclaimers as misleading adsCelebrity endorsements through personal tweets, blogs, posts and other testimonials should be based on adequate information about or experi...
- Tall claims misfire: Five times when brands made unbelievable promisesThe rock-bottom pricing of Freedom 251 — the world's cheapest smartphone — has left many slack-jawed. Here are a few other brands that went...
- India Growth Story: All hype and no action?Our inglorious meltdown at Olympics is another pointer telling us that it's high time we disabused ourselves of the notion that we are goin...
- Begone, management gurus!As management theories fall flat, B-schools look to change curricula & corporates are no longer smitten by prodigies from such institutes.
- Toyota shareholders sue over fallen stock priceToyota shareholders incensed over a sudden drop in the Japanese automaker's stock price are heading to court with lawsuits claiming company...
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