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Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experienceA key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulati...- US Stocks: Trade Desk shares drop 5% after report that Publicis advised clients against using its platformTrade Desk shares dropped significantly after French advertising giant Publicis Groupe advised clients to avoid the platform. An independen...
- Publicis Groupe India appoints Atique Kazi as CEO of Performics IndiaPublicis Groupe India has appointed Atique Kazi as the new Chief Executive Officer of Performics India. This move strengthens their media o...
- Publicis Media launches Spark Foundry to deepen India playPublicis Groupe India has launched Spark Foundry India. This new agency will use AI and data to build brands and drive performance. Niti Ku...
- Publicis Groupe launches content studio in IndiaPublicis Groupe India has launched a new content studio to help brands efficiently produce personalized, localized, and contextual assets. ...
- Publicis Groupe appoints Paritosh Srivastava as CEO of BBH IndiaPublicis Groupe South Asia has appointed Paritosh Srivastava as CEO of BBH India, in addition to his current roles at Saatchi & Saatchi Ind...
- Majority of D2C businesses still not profitable, shows a studyThe survey released on Wednesday added that only 12% of the D2C businesses have reported being profitable, while 25% of the D2C businesses ...
- Publicis Groupe India appoints Kedar Teny as Chief Product OfficerKedar Teny has been appointed as the Chief Product Officer of advertising pioneer, Publicis Groupe. As part of the newly created role, Teny...
- Meta rolls out generative AI powered features for ad creativesMeta said it is rolling out our first generative AI-powered features for ad creatives in Meta’s Ads Manager, with a global rollout complete...
- Ad giant Publicis Groupe open to acquisitions herePublicis Groupe, the French advertising company, is considering acquisitions in India in areas such as technology, data, and commerce. Whil...
- Ad major Publicis Groupe India looks to step up hiringPublicis Groupe APAC CEO Jane Lin-Baden said the Indian business continued its strong growth momentum in 2022. She added that India's impor...
- ONDC is actively engaging with brands, says DIF head Arvind GuptaA Publicis Groupe’s report on ONDC said more than two million retailers will be enabled with ecommerce, over 250 million buyers will be abl...
- Publicis bags PepsiCo India’s Rs 600 crore media mandateOne of the largest advertisers in the country, PepsiCo India's media billing is close to ₹600 crore annually. WPP Companies, which held the...
- Eureka Forbes awards ₹100-cr media duties to Zenith IndiaThis includes projects for Eureka Forbes that deal with performance marketing, digital, SEO, commerce, data, technology, analytics and insi...
- Nestle India retains Zenith for its ₹700-cr media accountJai Lala, CEO of Zenith India, confirmed the development. "We are delighted that Nestle has once again chosen us as their media partner and...
- Amaresh Godbole made digital tech business CEO at PublicisHe will report to Anupriya Acharya, CEO of Publicis Groupe South Asia. "In Amaresh, we have someone who deeply understands the Publicis way...
- Publicis will work on 'power of one' model to benefit our clients: Anupriya AcharyaWith the newly minted role of chief executive officer, South Asia, for the Paris-headquartered Publicis Groupe, Acharya's new mandate is to...
- ZenithOptimedia Centre to help marketers in optimising campaignsZenithOptimedia is launching a Centre of Excellence in partnership with Adobe to help marketers optimise their campaigns amid digital media...
- Content delivery firm Akamai Technology is connecting with local e-commerce sites to grow Indian market fasterThe billion-$ firm which came into the Indian market four years back, makes 5% of its revenues from India.
- Foreign stake in Patni Computers to go upUnion Commerce and Industry Minister Murasoli Maran has cleared foreign direct investment (FDI) proposals worth Rs 610 crore including a pr...
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