Politicians are emerging as India's new breed of brand endorsersIn India, politicians play a prominent role in advertisements and public campaigns, often endorsing products and government initiatives. Th...
05 Sep, 2026, 11.00 PM IST
Psychology says people who can't accept aging may be fighting more than wrinklesPeople who struggle to accept aging may not simply be trying to prevent wrinkles. They may be trying to hold on to a younger sense of ident...
26 Aug, 2026, 06.55 PM IST
These large- and mid-cap stocks can give more than 25% return in 1 year, according to analystsLooking at what happens in the short term is important, as it does have an impact on stock prices. But also always keep an eye on the macro...
14 Aug, 2026, 12.54 PM IST
Psychology says when you buy the ‘must-have’ product, you may be copying other shoppers without realizing itPsychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...
21 Jul, 2026, 09.02 PM IST
Psychology of ASMR: Psychology suggests the millions who fall asleep to ASMR whisper videos aren't just into something weird; a 2018 study found ASMR measurably slowed viewers' heart rates, much like music or mindfulnessNew research confirms ASMR videos offer measurable physiological benefits. Studies show ASMR triggers a distinct blend of relaxation and en...
10 Jul, 2026, 05.14 PM IST
Psychology says adults who keep separate indoor slippers and outside shoes aren't obsessed with cleanliness, they are drawing a boundary between chaos and peacePsychology suggests that everyday habits often carry symbolic meaning rather than being random behaviors. The slippers themselves are not w...
01 Jul, 2026, 10.16 AM IST
Psychology says people who keep reading reviews before buying a product aren’t indecisive or stingy: Why some brains need extra certainty before buyingPsychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...
21 Jun, 2026, 11.53 AM IST
The Viral Cure: The wellness hacks people are swearing by in 2026 — and they barely cost a thingDiscover 10 accessible wellness trends for 2026, from the 'Broaden & Build' theory promoting positive emotions to 'Micro Walks' for quick e...
21 Jun, 2026, 06.48 AM IST
Psychology says people who save ‘special’ items for the future are not being practical: Why the brain delays joy, waiting for the perfect momentPsychology suggests that adults who hold on to special items are rarely acting irrationally. More often, they are trying to preserve someth...
18 Jun, 2026, 10.48 PM IST
ET Women Conclave 2026 spotlights leadership, reinvention, and powerful conversationsThe ET Women Conclave 2026, presented by Dalcore Projects Pvt. Ltd., convened leaders and changemakers at Grand Hyatt Gurgaon to celebrate ...
14 Apr, 2026, 04.45 PM IST
Rise of stress-linked skin flares, as per Dr. Marisa GarshickIn 2026, skin flares are linked to stress, not just products. Dr. Marisa Garshick explains stress releases cortisol, causing inflammation a...
28 Jan, 2026, 11.58 PM IST
Pamela Anderson didn’t abandon makeup, she changed what the moment requiredPamela Anderson's recent beauty evolution is not about ditching makeup but embracing "situational beauty." She prioritises personal agency ...
28 Jan, 2026, 11.56 PM IST
These large- and mid-cap stocks can give more than 25% return in 1 year, according to analystsJust when the world thought that President Trump was through with his antics, he has struck again. Now, while the global markets did not re...
08 Jan, 2026, 11.21 PM IST
Menstrual facial TikTok trend decoded: CDC and WHO raise red flags and explain what period blood skincare gets wrongThe viral menstrual facial is the latest shock-value skincare trend dominating TikTok, but dermatologists and the US Center for Disease Con...
25 Nov, 2025, 04.26 PM IST
Libra ♎ Weekly Horoscope (28th July – 3rd August 2025): Balanced Thinking Leads to Emotional and Social Growth - Week Brings a Blend of Inner Clarity and External Grace♎ Libra Weekly Horoscope (28th July – 3rd August 2025): This Libra Weekly Horoscope indicates a harmonious yet introspective week. The Moon...
29 Jul, 2025, 05.35 PM IST
ET Business Excellence & Innovation Summit 2025: A power-packed evening of ideas, impact, and inspirationThe HDFC Bank ET Business Excellence & Innovation Summit 2025, powered by Havendaxa, convened industry leaders to discuss innovation, digit...
08 Jul, 2025, 04.20 PM IST
Stress-baking, gardening, prioritising oneself: Meaning of 'self-care' evolves as isolation creeps inVirtual mental health services are booming, which is another form of self-care.
24 Nov, 2020, 05.26 PM IST