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PSYCHOLOGY OF OWNERSHIP
Psychology says people may be willing to pay more when they can use a credit card; a real-auction experiment found higher bids under card payment than cash- Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuation
- Psychology says people who love cats like family may be looking for a reason to break free and fulfil a basic human need
- When Strategy and Execution Fall Out of SyncMisalignment between strategy and execution is common, especially at inflection points when organizations pivot, scale, or rebuild. The sym...07 Jul, 2026, 03.44 PM IST
- 'Treat EVs like gadgets': Tata Electric Mobility CCO Vivek Srivatsa on resale fears, Sierra EV, price parity with ICE and why Gen Z is the next big betIn an exclusive interview with ET, Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility, speaks about the Sierra EV...07 Jul, 2026, 10.29 AM IST
- IT stocks are beginning to offer bank FD-like dividend yields. But is that a trap for investors?Indian IT stocks now offer dividend yields comparable to bank fixed deposits. These yields have risen because stock prices have significant...07 Jul, 2026, 09.02 AM IST
- Quote of the Day by Gisele Bündchen: 'I believe that we can choose to live in heaven or hell right here...'- Inspiring lessons on mindset, self-awareness, and the power of creating our own reality by the world-renowned model known for her trailblazing signature runway "horse walk," and her prominent environmental activismGisele Bündchen quote: Supermodel Gisele Bündchen believes our inner world dictates our experience of life, stating we can choose to live i...03 Jul, 2026, 06.15 PM IST
- Psychology says people who never remove plastic covers from remotes, fridges, and car seats may not be careful , they may be focusing on the loss rather than the gainPsychology says people who keep plastic covers on remotes, fridges, cars, and furniture may be influenced by loss aversion, ownership psych...02 Jul, 2026, 10.08 AM IST
- Psychology says people who decorate their desk may be creating more than just a beautiful workspace, they may be boosting everyone’s moodPsychology suggests that people who decorate their desks are often doing more than adding visual appeal. Their choices may reflect a desire...02 Jul, 2026, 10.05 AM IST
- Psychology says people who become a pet parent instead of raising their own or adopting a child aren't avoiding responsibility: What this choice may revealPsychology says people who become a pet parent instead of raising their own or adopting a child aren't selfish or disconnected from society...02 Jul, 2026, 02.15 AM IST
- Psychology says people who raise a dog along with their new-born child aren't as stressed as many people assume: What research revealsPsychology says people who raise a dog along with their new-born child aren't always taking on an extra burden. Research suggests that livi...02 Jul, 2026, 01.29 AM IST
- Quote of the day by Stoic philosopher Epictetus: "Some things are in our control and others not. Things in our control are..." - Inspiring life lessons on self-control, resilience, inner peace, personal responsibility, and why mastering your mind changes everythingEpictetus quote of the day challenges one of our biggest modern mistakes—trying to control what never belonged to us. Whether facing critic...30 Jun, 2026, 05.54 PM IST
- Psychology says people who take extra care for their bikes or cars aren't showing off: What this behavior really meansPsychology says people who take extra care for their bikes or cars aren't always materialistic. Many people maintain their vehicles because...29 Jun, 2026, 06.14 AM IST
- Life lesson of the day: "Nothing is more difficult, and therefore more precious, than to be able to..." - Learn lasting lessons on building character, making difficult decisions, and creating success by Napoleon Bonaparte: the man who proved history is shaped by those who decideToday's Life Lesson of the Day centers on decision-making — the most difficult and most precious human skill. Napoleon Bonaparte's timeless...27 Jun, 2026, 09.03 PM IST
- Psychology says people who only like to buy clothes in stores and not online are not outdated: Why the brain still trusts touch more than algorithmsPsychology suggests that people who prefer buying clothes in physical stores are rarely being old-fashioned. More often, they are respondin...27 Jun, 2026, 12.26 PM IST
- Psychology explains why lending money to friends can damage a friendship; even when it's returnedLending money to friends can unexpectedly strain relationships, a 2024 study reveals. Lenders often feel a sense of ownership and develop e...25 Jun, 2026, 01.46 PM IST
- Psychology says people who always say ‘books are better than movies’ may not be trying to sound intellectual, they may be protecting a world their brains createdPsychology teaches us that personal preferences often reflect deeper emotional and cognitive needs. Choosing to read a book is rarely just ...24 Jun, 2026, 06.22 PM IST
- Psychology says kids who always sit in the same spot in the classroom may be creating a mental anchor for learningWhy do some children insist on sitting in the same classroom seat every day? Psychology suggests the behavior may be linked to routine, env...24 Jun, 2026, 03.43 PM IST
- Quote of the Day by Founder of Positive Psychology Martin Seligman on life lessons: “When we want to move from plus three to plus eight in our lives, the exercise of...” — Learn how the American psychologist’s theories of well-being, learned helplessness, and personal strengths reveal the path to lasting happiness and successQuote of the Day by Martin Seligman: “When we want to move from plus three to plus eight in our lives, the exercise of will is more importa...24 Jun, 2026, 12.19 AM IST
- Scientists just tracked 188 pet owners in the Netherlands for five days, and the surprising twist is that dogs and cats both lifted mood a little, but only one might be making stress worseA recent Dutch study explored how interacting with cats and dogs impacts our mood and stress. While both pets offer a brief happiness boost...22 Jun, 2026, 05.00 PM IST
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