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PSYCHOLOGY OF CASH USAGE
Psychology says people who always keep a lot of cash in their wallets may be seeking more than financial securityPeople may carry cash for very different reasons. For some, it is a practical way to control spending; for others, it provides reassurance ...- ET Prime Special Series - The Red Flags: When assets betray trust. How investors should read the ‘receivables’In the previous part, we learnt about how sometimes profits shown in financial statements may be inflated sales figures supported by fake r...
- Rs 32,000 crore surge in 6 days! Silver’s record rally powers 15% jump in Hindustan Zinc stock. What’s next for investors?Hindustan Zinc shares have surged on a record rally in silver prices, rising 15% in six sessions and adding ₹32,000 crore in market value, ...
- ET Prime Special Series - The Red Flags: How companies hide the truth using a simple word, ‘receivable’Imagine being a shareholder in a company that makes hefty profits year after year. Its assets grow, and its current ratio, a key indicator ...
- The Hidden Costs of Using Convenience: Your plastic money has a big environmental tollDebit and credit cards primarily consist of polyvinyl chloride (PVC), a plastic renowned for its strength and flexibility. The manufacturin...
- Girl math: A viral social media trend decoded; should you indulge in it?Want to spend an outrageous amount on a designer dress, but can’t justify the cost? Enter, girl math. Just calculate the per wear cost unti...
- Would financials grab market leadership again?The BFSI sector has not been a leader for a long time. Will it come back? A lot of those questions need to get answered, says Abhimanyu Sof...
- Can companies sustain cashbacks and deep discounts?The battle for mindshare and, eventually, your wallet, has meant aggressive pricing strategy across consumer-facing sectors.
- 10 tips to master the art of bargaining this festive seasonBargaining is such an integral part of the shopping experience that even a salesperson would feel cheated if you docilely accepted the prod...
- Reliance Jio: Relief rally in RIL is not sustainable: Pankaj SharmaPost 31st March, It is going to be very crucial to evaluate whether customers are sticking to Reliance Jio and they are willing to pay for ...
- Homemakers worst hit by demonetisation, digitally-savvy millennials the least: SurveyCash was the king for most until November 8 last year when the PM demonetised older Rs 500 and Rs 1000 notes
- Are there spending and investment leaks in your budget? Find outYou could implement standard spending rules, such as the 50/30/20 rule, wherein you spend 50% of your income on essentials, 20% on goals, d...
- Service is critical to the entire experience of a luxury brandFor a luxury brand, service has to be at par with global standards & image; any dissonance can hurt the brand’s perception & success.
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