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PROTEIN POWDER BRAND
Chocolate, juice, noodles, tofu, protein powder, cooking oil, water & more under FSSAI action; Here's which brands were called out for misleading claimsIndia's food regulator, FSSAI, has cracked down on numerous food businesses for making misleading claims on product packaging. Companies ar...- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- US fitness icon Ashton Hall stunned by Brij Bhushan’s 15-acre Gonda mansion, Rs 2.5 crore horse and helicopter. Watch his viral reactionAmerican fitness icon Ashton Hall visited Gonda, Uttar Pradesh, meeting former MP Brij Bhushan Sharan Singh. He was stunned by the former M...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
- Wingreens World goes for Safe Harvest via share-swap routeWingreens World has acquired Safe Harvest in a share swap deal, marking Wingreens' fifth acquisition. The company also secured over ₹120 cr...
- Gut response! After protein, it’s fibre’s moment on the shelfSocial media is buzzing with 'maxxing' diet trends, focusing on extreme protein and fiber intake for better health. While these nutrients a...
- Viral diet trends shows 'proteinmaxxing' but are these actually healthy?Viral diet trends: The concept of "proteinmaxxing" insists that more is better when it comes to the macronutrient found in foods like meat,...
- Whey protein goes sachet-size to boost mass adoption in IndiaWhey protein now comes in handy sachets and convenient single scoop packs, making it easier for anyone to incorporate into their daily rout...
- Amino Spiking in Protein Supplements: What it is and how to detect itMany protein supplements are not as pure as claimed. A practice called amino spiking falsely boosts protein counts using cheaper ingredient...
- Protein powder safety alert: Alarming report says high level of lead found in shakes. Check detailsRecent tests by Consumer Reports revealed elevated lead levels in popular protein powders and shakes, with over two-thirds exceeding daily ...
- Lead in your Protein Powders & Shakes? Report finds high level of toxic heavy metals in popular US brands; FDA under fire amid safety concernsA recent investigation revealed alarming lead levels in popular protein powders and shakes across the US. Consumer Reports found many produ...
- Is your protein shake helping or harming you? Dietitians reveal the hidden ingredients that could make or break your healthProtein shakes can support recovery, nutrition, and healthy aging, but only if chosen carefully. Dietitians advise looking for 20–30 grams ...
- ‘Gully Boy’ Ranveer Singh launches ₹3,000 per kg fermented ‘future of protein’ powder: Here’s what experts sayBollywood actor Ranveer Singh has entered the protein supplement market with SuperYou Pro, a fermented yeast protein powder. Singh claims i...
- Protein drinks muscle up to enter mainstream marketProtein-based foods have expanded from gym-centric products to mainstream consumption, with brands introducing affordable and diverse forma...
- Zydus to acquire Naturell, the maker of Ritebite Max Protein for Rs 390 croreZydus Wellness will acquire Naturell, the company behind Ritebite Max Protein bars, for Rs390 crore. The acquisition will expand Zydus' pre...
- Building muscle mass: Why the growing lure of protein supplements is worrying health expertsProtein revolution is transforming diets across India, with many turning to supplements to meet nutritional needs. This trend is driving a ...
- FSSAI ready to shake up protein powder spaceThe Food Safety and Standards Authority of India (FSSAI) is set to release tighter regulations on protein supplements, after it conducted a...
- China probes new baby milk formula scandal: ReportChina appears to have been hit by another baby milk scandal as officials in the southern Hunan province are probing a fake milk formula whi...
- Milk product makers hope government would allow casein exports this year"Owing to a good procurement price and marketing, we have seen an all-time rise in milk procurement this flush season," said GCMMF MD R S S...
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