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PREMIUMISATION OF INDIAN WHISKY
Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...- Whisky, no more a colonial hangoverIndia's whisky scene is experiencing a remarkable 'swadeshi' boom, with domestic premium brands like Indri and Rampur rising in popularity,...
- India-UK FTA draws mixed response from liquor industry over Scotch duty cutsThe India-UK Free Trade Agreement is set to begin on July 15. Alcoholic beverage makers welcome the pact, expecting increased trade and a b...
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- India meets FY26 with cheers & beers: High-end spirits popular; ale beats rainy daysIndia's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...
- Liquor maker Radico Khaitan resumes Gulf shipments as tensions easeRadico Khaitan's exports to the Gulf are resuming after a halt due to regional conflict. Shipments stalled in March and April but are now g...
- Piccadily Agro Q4 Results: Profit rises 14% to Rs 45 cr; FY26 revenue crosses Rs 1,110 cr markets stocks earningsPiccadily Agro Industries Ltd, maker of single malt whisky Indri and Camikara Rum, has reported a 13.6 per cent increase in its net profit ...
- Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
- India's premium liquor boom defies global slowdownIndia's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...
- Amrut's ₹10 lakh whisky, one of India’s longest-aged, ranked third best globallyAmrut Distilleries has taken the whisky world by storm, with its Amrut Expedition single malt securing the coveted title of the third best ...
- Indian Spirits cos stirred up to fight a premium battle as British scotch whiskies expected to flood India at reduced pricesA new India-UK FTA deal is set to halve import tariffs on whisky and gin, potentially flooding the Indian market with cheaper premium scotc...
- Trump tariffs and whisky wars can’t shake the Indian single malt in your glassIndian single malts are gaining prominence in a premiumisation boom. Local brands like Amrut are challenging international whiskies with hi...
- Sazerac to introduce bourbon lineup in India, a priority market for American liquor makerSazerac, a US-based spirits company, will expand its bourbon whiskey offerings in India. The company sees India as a key growth market. It ...
- Pernod Ricard plans to triple revenue by next decade; launches two new premium whiskiesPernod Ricard India announced the launch of two premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premi...
- Scotch, premium foreign whiskies see fall in sales growth as Indians go for local whiskyTo be sure, within imported whiskey, premium and super-premium brands have still performed well but value or entry level brands, which most...
- Level playing field needed to boost whisky sales: Chivas Brothers on India-UK FTAChivas Brothers, the Scotch whisky business owned by French distiller Pernod Ricard, has called for a fairer playing field in the India-UK ...
- Allied Blenders & Distillers firms up plans to acquire 3 brands in whisky segmentAllied Blenders and Distillers (ABD), the third largest Indian IMFL (Indian-made foreign liquor) company in the country, has firmed up plan...
- Beam Suntory launches exclusive whisky for Indian marketThe House of Suntory brands are being launched across all major cities including Delhi, Mumbai, Pune, Hyderabad and Bangalore. The Indian s...
- Sale of premium whisky grew 19.5% in 2010The young demographic and expanding disposable income of the Indian consumer is driving the growth of spirits today.
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