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PREMIUM WHISKY LAUNCH
'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...16 May, 2026, 10.12 AM IST- India meets FY26 with cheers & beers: High-end spirits popular; ale beats rainy daysIndia's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...12 May, 2026, 05.00 AM IST
- Mansion House maker toasts a premium whisky move with launch of Seven Islands Pure MaltTilaknagar Industries, India's largest brandy maker, has entered the premium whisky market. They launched Seven Islands Pure Malt Whisky, a...20 Nov, 2025, 12.50 PM IST
- Triveni Engineering enters IMFL business; launches whiskey brands in UPTriveni Engineering & Industries Ltd. has launched premium and super premium whisky brands in Uttar Pradesh. Named 'Matsya Triple Reserve B...22 Oct, 2024, 05.00 PM IST
- Pernod Ricard plans to triple revenue by next decade; launches two new premium whiskiesPernod Ricard India announced the launch of two premium whiskies—Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premi...20 Aug, 2024, 10.09 PM IST
- Pernod Ricard India accelerates premiumization strategy; launches two new whiskies in the premium segmentPernod Ricard India announced plans to triple its revenue within a decade by prioritizing premiumization and innovation. It launched Royal ...20 Aug, 2024, 11.59 AM IST
- ABD makes a strong shift to prestige and above, higher margin segments, ICONiQ Whisky cross 1 million casesAllied Blenders and Distillers (ABD) has announced that its ICONiQ Whisky has reached the milestone of selling over 1 million cases within ...17 Oct, 2023, 01.08 PM IST
- Spirits up once again in 2022 as alcohol sales hit 4-year highThe market, especially for premium products across categories, saw a sharp recovery in 2022 after a slump during the Covid-19 pandemic. The...26 Jan, 2023, 10.41 PM IST
- I Brands Beverages launches products in Cambodia, Vietnam, Laos and ThailandI Brands Beverages, a liquor startup which sells brown spirits, is entering the global market with its launch in Cambodia, Vietnam, Laos an...20 Jan, 2016, 07.40 PM IST
- Allied Blenders & Distillers FY15 sales jump 29% to hit 32 million cases; industry clips at 3%The Officer's Choice Blue brand registered a robust growth of 100 per cent whereas the semi-premium whisky segment by 19 per cent.16 Apr, 2015, 05.57 PM IST
- ABD to launch premium whisky by DecemberABD has achieved record sales last fiscal for its flagship brand Officer's Choice whiskey, which is in the mass market, by selling a record...22 Jun, 2014, 11.13 AM IST
- Officer's Choice Blue to sell over a million cases in eastern marketsABD said its semi-premium whisky brand, Officer's Choice Blue, is poised to cross well over a million cases in the eastern markets within a...17 Jan, 2013, 05.47 PM IST
- John Distilleries to take first step towards premiumisationOriginal Choice whisky-maker John Distilleries will take its first step towards premiumisation by launching Roulette brandy.29 May, 2012, 07.15 PM IST
- Sale of premium whisky grew 19.5% in 2010The young demographic and expanding disposable income of the Indian consumer is driving the growth of spirits today.01 Jun, 2011, 05.29 AM IST
- Allied Blenders to launch 2 brandies, 1 whisky by year-endKishore Chhabria-led spirits maker Allied Blenders & Distillers (ABD) plans to launch three new products -- two brandies and one whisky -- ...10 Apr, 2011, 10.48 AM IST
- Radico Khaitan to uncork After Dark whisky soonRadico Khaitan, manufacturers of 8 PM whisky, is all set to launch ‘After Dark’, a 100% grain-based whisky manufactured at its Rampur disti...13 May, 2010, 01.09 AM IST
- MNCs' local brands threaten UB monopolyFor the first time in a decade, a made-in-India whisky brand has sold 100,000 cases within 100 days of launch.04 Aug, 2007, 03.51 AM IST
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