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PREMIUM TEQUILA MARKET
In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billionGeorge Clooney’s Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making ...- Mansion House maker bets on India’s tequila boomTilaknagar Industries is expanding its spirits portfolio into tequila. The company will acquire a significant stake in Black Tiger Distille...
- Peg by peg, Vodka's share is rising in IndiaVodka is capturing a record share of India's liquor market, driven by younger consumers and women. This trend marks a major structural shif...
- Tequila giant Becle makes direct India push, appoints Shweta Jain as MDProximo is among the last major global spirits companies to establish a direct India operation. Most of its international rivals are alread...
- Whisky, cars and more: What gets cheaper as India-UK FTA kicks inIndia UK Free Trade Agreement: The India-UK Comprehensive Economic and Trade Agreement is now in effect. Nearly all Indian exports will gai...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- India-UK FTA from July 15: What changes for autos, whisky, exports and consumersThe India-UK Comprehensive Economic and Trade Agreement takes effect on July 15, 2026. This pact grants nearly 99% duty-free access for Ind...
- Gin no longer tonic of choice; Vodka, tequila raise the barIndia's popular gin and tonic trend is fading. Vodka and tequila are now leading the market. Gin sales have dropped significantly this year...
- Actor Rana Daggubati’s tequila brand Loca Loka to debut in India this NovemberThe premium spirits brand plans to tap duty-free stores first at the airports, leveraging this route as a high-margin discovery channel.
- Raising the bar: Why Indian agave spirits are calling the shotsAn evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...
- Tequila’s flexibility in building tongue-popping cocktails makes it the darling of distillers and bartendersThough the lineage of tequila goes back to 1000 BCE, to the land of Aztecs (Mexico), where it was once popular as pulque, modern-day master...
- From party ender to party soul: Tequila now fastest-growing alcohol segment in IndiaTequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda...
- Drinks makers target high-end spirits for post-pandemic growthPernod Ricard, which makes Martell cognac, over the past two years has invested in a number of "super‐premium" and "ultra‐premium brands," ...
- Put away the shot glass, it's time to rethink how we drink tequilaPremium brand bosses say that that tequila isn't just the spirit to shoot but a really complex spirit.
- Currency crisis won’t rock AsiaThe situation today is not entirely the same as compared to 1995.
- AsomBroso 'The Collaboration': The most exclusive ultra-premium tequilaAsomBroso Tequila has changed the tequila market forever by creating a new sub-class — Ultra-Premium Double Barrel Rested Anejo — with the ...
- Hot shots: The best tequilas you can buyTequila is made from the blue agave plant found in Jalisco, Mexico, and has been refined over hundreds of years.
- Brown-Forman set to give tequila market a shotIndian tequila market a shot by introducing a range of premium tequilas here.
- Young Indians turn to white spiritsIt's a toss-up between a margarita with tequila, Cointreau & a caprioshka with vodka, mint & lemon.
- Jim Beam set to launch Indian whiskyThe call of Indian spirits is getting stronger for the global liquor giants just a few years after some of them walked out citing a difficu...
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