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OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
Roy Kapur Films’ Matka King emerges top show on Amazon Prime in first week of releaseRoy Kapur Films' web series Matka King is a major success on Amazon Prime Video. It is the platform's most successful new show in over thre...
From Royalty to Retail: The Cultural Renaissance of the Indian DiamondIndia's diamond legacy began with the legendary Golconda mines, once the world's primary source, yielding stones that adorned royalty and f...
Deeptech bets heat up; Paytm, PB Fintech, Meesho earningsHappy Thursday! VCs are doubling down on India’s deeptech, with early-stage bets leading the charge. This and more in today’s ETtech Mornin...
Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
Lionsgate Play doubles down on theatrical-first strategy in IndiaLionsgate Play is shifting its India strategy to prioritize theatrical distribution, planning to release 10-12 premium Hollywood films annu...
How to watch Euphoria season 3 on HBO, HBO Max, and streaming platformsHBO’s Euphoria has returned with its long-awaited Season 3 following a four-year break, premiering on April 12, 2026, on HBO and HBO Max. Z...
India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
Challenger brands ride the premium wave in India’s evolving F&B sectorPremiumisation is the new currency in India’s F&B sector. Young consumers and a demand for global flavour profile, convenient snacking, and...
Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...
Project Hail Mary streaming release: When will Ryan Gosling’s sci-fi hit arrive online?At the centre of Project Hail Mary is Dr. Ryland Grace, played by Gosling, a schoolteacher who wakes up alone on a spacecraft with no recol...
Kuku bets on 'fourth wave' as audiences shift to bite-sized contentKuku, a Bengaluru-based company, is focusing on short, mobile-first content. It has expanded from audio to video and is entering cinema. Ku...
Amazon Prime Video leans into India to drive next wave of growthAmazon Prime Video considers India a vital market for its global expansion. The platform is investing heavily in local content and diverse ...
Applause Entertainment, Story TV partner to tap India’s microdrama boomIn an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...
Amazon MX Player rolls out 150+ shows amid push in free streaming marketAmazon MX Player is launching more than 150 new and returning shows for 2026. This move aims to grow its free streaming service in India. T...
Almighty Motion Picture expands into legacy storytelling with new vertical Almighty All In LLPAlmighty Motion Picture is expanding its creative reach. The company has launched Almighty All In LLP. This new division will focus on high...