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Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...- OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- Indian toy brand Legend of Toys raises Rs 21 crore in Pre-Series A roundLegend of Toys, an Indian toy brand, has raised R 21 crore in funding. This capital will drive growth in new play categories, marketing, an...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Roy Kapur Films’ Matka King emerges top show on Amazon Prime in first week of releaseRoy Kapur Films' web series Matka King is a major success on Amazon Prime Video. It is the platform's most successful new show in over thre...
- From Royalty to Retail: The Cultural Renaissance of the Indian DiamondIndia's diamond legacy began with the legendary Golconda mines, once the world's primary source, yielding stones that adorned royalty and f...
- From factory floors to design studios: How India’s ceramic industry in Morbi is reinventing itselfIndia's ceramic tile industry, particularly in Morbi, is shifting from a volume-focused model to prioritizing design, quality, and global a...
- Deeptech bets heat up; Paytm, PB Fintech, Meesho earningsHappy Thursday! VCs are doubling down on India’s deeptech, with early-stage bets leading the charge. This and more in today’s ETtech Mornin...
- GTA 6 release date may hinge on May 21: Why this key date could confirm—or shake—the November launchFew entertainment releases carry the weight of Grand Theft Auto VI. Its predecessor, Grand Theft Auto V, remains one of the best-selling ga...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Lionsgate Play doubles down on theatrical-first strategy in IndiaLionsgate Play is shifting its India strategy to prioritize theatrical distribution, planning to release 10-12 premium Hollywood films annu...
- How to watch Euphoria season 3 on HBO, HBO Max, and streaming platformsHBO’s Euphoria has returned with its long-awaited Season 3 following a four-year break, premiering on April 12, 2026, on HBO and HBO Max. Z...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Challenger brands ride the premium wave in India’s evolving F&B sectorPremiumisation is the new currency in India’s F&B sector. Young consumers and a demand for global flavour profile, convenient snacking, and...
- Air Jordan 1 Low OG ‘Banned’ 15th Anniversary: Here are the release date, where to buy, & other detailsThe iconic Air Jordan 1 Low OG “Banned” returns on May 16, 2026, for its 15th anniversary. This highly anticipated release features the cla...
- MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...
- Applause Entertainment, Story TV partner to tap India’s microdrama boomIn an exciting collaboration, Applause Entertainment and Story TV are uniting to revolutionize the way we consume drama on our phones. They...
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