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A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
National Burger Day 2026: Which restaurants have the best deals and freebies? Here's all you need to knowNational Burger Day 2026 brings exciting deals and freebies from popular eateries. Burger King, Shake Shack, and Dairy Queen are among thos...
As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
D2C brands feel the pinch as consumers cut spendingRising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brand...
Ritesh Gauba takes over as Epigamia CEO, Ankur Goel elevated to cofounderEpigamia has appointed Ritesh Gauba as its new CEO following the passing of founder Rohan Mirchandani. Gauba brings extensive FMCG experien...
Magnum plans three more factories to cash in on India's ice cream crazeMagnum Ice Cream is significantly expanding its operations in India. The company plans to increase its factories from one to four to meet s...
PepsiCo bets on zero-sugar drinks, digital push to drive India growthPepsiCo plans to shift nearly all India beverages to zero or low sugar, expand capacity, and leverage digital data, quick commerce and chan...
Doritos at $7 a bag ended up costing PepsiCo billionsIn an unexpected twist, Frito-Lay, a subsidiary of PepsiCo, is slashing prices by as much as 15% on beloved snacks like Doritos and Cheetos...
Challenger brands ride the premium wave in India’s evolving F&B sectorPremiumisation is the new currency in India’s F&B sector. Young consumers and a demand for global flavour profile, convenient snacking, and...
Marico shares in focus after acquiring PVR Inox's popcorn brand for Rs 227 croreMarico is set to acquire a 93.27% stake in premium snacking brand "4700BC" for up to Rs 226.83 crore, aiming to expand its value-added food...
Spice and crunch: Why India's namkeen market is hotIndia's rapidly expanding snacks market is attracting significant interest from global giants like General Mills and PepsiCo, alongside pri...
Munchies Makeover: Why snack companies’ next winners will be branded desi productsDosa masala burgers, jaljeera and aam panna drinks, masala oats — these are just a few products in portfolios of snack-makers, even the mul...
With muted biscuit growth, Parle targets bigger bite in snacksThe company is targeting to increase share of snacks and confectioneries in total sales to up to 30 per cent in three years time from 10 pe...