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PREMIUM COMFORT INNERWEAR
Star power meets style: Hrithik Roshan joins ONN as brand ambassadorLux Industries has appointed Hrithik Roshan as the brand ambassador for its premium innerwear and thermal wear brand, ONN. This strategic m...- Blossom Inners expands into Andhra Pradesh and Telangana, offers premium comfort to tier I and II citiesBlossom Inners targets young consumers with premium, comfortable innerwear across urban and semi-urban markets.
- Top Sleeveless T-Shirts for Men - Stay Cool and Stylish in 2025Sleeveless t-shirts for men are a wardrobe essential for the modern man, offering comfort, freedom, and a laid-back style. If you're hittin...
- Myntra Super Savings Days: Upgrade your Basics with Up to 70% on Men’s InnerwearStep up your comfort and style with the Myntra Super Savings Days, live from May 10 to 15! Enjoy up to 70% off on a wide range of men’s inn...
- Myntra Fashion Carnival: Shop loungewear and lingerie at unbeatable discountsThe Myntra Fashion Carnival, running from 1st to 8th May, is your ultimate destination for incredible fashion deals. Enjoy up to 70% off on...
- Myntra Fashion Carnival: Unbeatable deals on men’s and women’s activewearMyntra Fashion Carnival provides an extensive selection of men's and women's activewear, featuring stylish activewear along with comfort an...
- Reliance in pact with Israeli apparel company Delta GalilReliance has partnered with Israeli firm Delta Galil to form a joint venture for designing and selling lingerie in India. This collaboratio...
- Lux Industries aims to double market share of its innerwear brand in IndiaLux Venus with its product portfolio of drawers and vests has a strong presence in the market due to its high brand recall and currently en...
- Men’s innerwear brand XYXX raises $11 million in fundingFounded in 2017 by Yogesh Kabra, XYXX is a new-age menswear brand which produces and retails products across innerwear, comfortwear, lounge...
- Will competition make the going tight for Page Industries?Page Industries, an exclusive licensee of Jockey (USA) in India and some Asian countries, has established market leadership in men's premiu...
- Dixcy & Enamor boss explains how pandemic has impacted innerwear business"We have seen some of our brands growing 3x during the last one year in this channel and this momentum continues even after the lockdowns h...
- DaMENSCH raises Rs 50 crore led by Matrix Partners, Saama Capital, othersDaMENSCH sells through its own website and other major e-commerce retailers such as Amazon, Flipkart, and Myntra.
- Post lifting of the lockdown, we have exceeded our own expectations: Page Industries‘In the long term we have top line aspirations of $1 billion in about five years.’
- Bodycare International ropes in Bollywood diva Shilpa Shetty Kundra on board as brand ambassadorThe Dhadkan actress has had a large fan following ever since her Bollywood debut in the 1990s. She is also an advocate of health and fitnes...
- Innerwear maker XYXX Apparels raises pre-Series A fundingXYXX Apparels mainly sells premium-range innerwear and loungewear in the men’s category.
- Virat Kohli launches men’s innerwear collection under one8One8 will initially launch two ranges under ‘Edge’ and ‘Game’, which include innerwear varieties and socks in the premium category.
- Rupa Group enters into an agreement with Fruit of the Loom IncTargeting to position Fruit of the Loom as a premium brand, their products would be be available in 30,000 outlets over the next 5 years.
- Dollar launches exclusive Denimyte range of men's innerwearDenimyte range is a hyper-sensational collection of briefs, trunks and vests with a look of denim but feels as comfortable as wearing your ...
- Can $2 billion Indian lingerie business make it big?At $2 bn, the Indian lingerie market is but a small portion of the $29.37-bn global business. With sales dipping in the US, it's emerging m...
- Maxwell ties up with France's Eminence for premium innerwearMaxwell enters premium innerwear category with the launch of Eminence, French brand in India. To enter premium women's innerwear through ex...
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