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Air India expands its Maharaja charm in North America with San Francisco lounge debutAir India has unveiled its new Maharaja Lounge at San Francisco International Airport, a significant step in its strategy to elevate its pr...- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- Every dog can have its day elsewhereOnce shunned, the fiery Iranian spirit Aragh Sagi now flourishes in American culture, drawing parallels to Indian artists crafting evocativ...
- Boston Marathon Monday: Top places to eat, drink and party like a localThe Boston Marathon brings more than elite runners to the city, it creates a festive atmosphere filled with food, drinks, and community spi...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- 'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen SomeshwarYoung Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...
- Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
- New cocktails raise the bar: Pubs experiment with exotic ingredients to boost on-trade channel salesBars in India are experiencing a cocktail renaissance, driven by premium liquor and innovative mixology. Unique cocktails featuring local a...
- Dipped in gold, India’s most expensive cocktail is here to blow your mindExplore the ‘Jewel of Tansen’, now available at Tansen in Hyderabad. Created by acclaimed mixologist Yangdup Lama and crafted with Royal Sa...
- Elevate Your Raksha Bandhan Celebration with Premium Gifts for Your BrotherThis Rakshabandhan, surprise your brother with a special gift that depicts your love, care, and appreciation for him. In this article, we h...
- Desi cocktail bars go beyond Pina Coladas to serve up a heady mixIndia's pub and bar scene is undergoing significant growth, with niche cocktail bar concepts emerging in smaller towns. Delhi's Sidecar has...
- Liquor cos offer ready-to-drink cocktail variants for the locked-in"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new...
- Are you ‘sober curious’? You can now 'dabble' in alcohol by trying these delicious non-alcoholic cocktails“Dry January” has gone from punchline to mantra for bars nationwide.
- How a decade of drinking changed the future of boozeThe 2010s saw many ill advised drinking trends, ones the average bar denizen will be happy to see the back of. Still, several are poised to...
- Mixology classes hit a high note with the movers and shakers of BengaluruTop corporate and IT professionals want to go beyond serving the standard glass of wine or beer.
- Liquor shops moving away from highways and so are the Indian weddingsExperts say Indian weddings now have a higher focus on creating food and beverages experiences with decorated bars serving premium wines, s...
- Cocktails: Bartenders experiment with homemade infusions and shrubsThey are no longer sweet, syrupy drinks that mask the sharpness of alcohol and are often condescendingly stirred for women.
- Bourbon begins to make a splash in Scotch countryAmerican whiskies have, in fact, been making a strong comeback globally among the hip Millennials and India is no exception.
- S Africa's News Cafe makes India foray, to invest Rs 100 crS African premium cocktail- bar chain News Cafe plans to invest up to Rs 100 crore over the next five years to expand operations in India.
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