Urbane Indians are trading single malts for something smoother, sweeter, and less conventional. And Buffalo Trace is leading the charge.

Legacy American distillery Buffalo Trace swapped rye for wheat and created Weller. Now, the original wheated bourbon has arrived in India i...

US whiskey and wine imports are unlikely to significantly impact India's domestic alcohol market, even with potential duty concessions. Ind...

India is the world's number one Scotch whisky export market by volume, with 192 million bottles exported in 2024. However, in terms of valu...

Global spirits giant Sazerac considers India central to its long-term growth, eyeing the booming premium whiskey market. Introducing Americ...

Sazerac, a US-based spirits company, will expand its bourbon whiskey offerings in India. The company sees India as a key growth market. It ...

The distillery introduced Fletcher as master distiller for the brand.

"The Platina segment though small is growing at a rapid pace. It is moving up at a pace of 20-25%."

This marks a rare M&A deal — the only transaction other than Diageo’s takeover of United Spirits in over a decade — in the heavily regulate...

American whiskies have, in fact, been making a strong comeback globally among the hip Millennials and India is no exception.

Last year, Japan's oldest whisky maker Suntory snapped up Beam Inc, creating a $16-billion combine with a portfolio of bourbon, scotch, Jap...

Jim Beam's new Harvest Bourbon Collection is part of the distiller's Jim Beam Signature Craft line that showcase some of the finest handcra...

A good whiskey never comes on its own; it can only be invoked, cajoled or coerced to appear.

The Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...

Spirits maker Beam Inc has chosen India as its global launch pad yet again for Teacher’s Highland single malt and its oldest blended scotch...

: American whisky consumption in India is poised for more action. Beam Global Spirits & Wine Inc, makers of Jim Beam Bourbon, is to up the ...

The call of Indian spirits is getting stronger for the global liquor giants just a few years after some of them walked out citing a difficu...