The shift in India’s e-commerce market is revealing a growing focus on value-oriented buyers from smaller towns. These consumers favor cost...

H.R. Hygiene Products is set to debut on the BSE SME platform today after its IPO was subscribed 6.26 times. Ahead of the listing, the grey...

H.R. Hygiene Products’ ₹43.17 crore SME IPO opened for subscription on Wednesday and received a 13% subscription in the initial hours. The ...

Digital brands that have been acquired have quickly become the most rapidly expanding segments within major consumer companies. For FY26, t...

Indian consumers are increasingly looking beyond prices and focusing on product labels, ingredients and nutrition details while making food...

There was a time when many investors said with pride that they owned only blue chips. Today, there are probably only a few of them left. An...

Nestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite fac...

A budget airline's absurd pricing model, charging for emotions and even air, highlighted extreme capitalism. Meanwhile, a mandatory office ...

Mother Sparsh anticipates a robust 30-40% revenue surge this year, defying broader consumption slowdowns. Indian parents are prioritizing t...

Indian urban parents are increasingly purchasing baby care products online, prioritizing chemical-free and premium options, especially in t...

This article delves into the world of premium wipes for kids, exploring their unique features, benefits, and the factors that set them apar...

It’s time for mothers to get rid of outdated stick-on diapers and get their hands on the new-age diaper pants. These diaper pants are not o...

It is important to nurture your newborn’s sleep with the help of a diaper that keeps them dry and fits perfectly to prevent leakages. Here ...

Choosing the right diaper is essential for your baby's comfort and protection. This article explores a selection of diapers known for their...

Choosing the right diaper pants for toddlers can be a game-changer for parents. To simplify this task, we've compiled a list of the 12 most...

goodnessme, an organic baby care brand, will be a digital native brand and the company is taking the direct-to-consumer route through its b...

Dhamija said the baby massage oil is targeted at the health conscious and aware mothers who are concerned about products that touch their b...