Unlikely savior: Elon Musk's antics give Mark Zuckerberg PR makeoverMeta's new app has provoked the Tesla titan to sue Zuckerberg as well as unfurl a spate of potty-mouthed trolling on Twitter.
Treating EPF, equity investments as emergency fund? Think again!The number one rule of your emergency fund cash is that it should be money you can easily access in a pinch. Anything that has a lock-in pe...
‘It’s our turn now.’ Akshay Kumar urges fans to donate to Ram temple constructionThe actor said that the construction of the temple was a matter of great pleasure.
Congress leaders want Sonia Gandhi back upfront, say Rahul-led campaign not workingSonia’s absence has been felt not just in what some Congress leaders feel is a lacklustre campaign but also in the party’s attempt to stitc...
Congress in serious PR activities, media hub to help leaders plan their day, clothesThe party recently engaged PR firm Genesis Burson-Marsteller to handle its external publicity, digital and communications strategy.
Congress set to unleash big publicity blitz from January 18Rahul has spoken of upcoming changes in the way Congress will look at governance — indeed, as he said, changes "that you can't even imagine...
Rahul Gandhi does not need PR agency for image make-over: CongressCongress denied reports that it has roped in Japanese advertising and communication firms to brush up the public image of Rahul Gandhi befo...
PR, ad majors roped in for Rahul Gandhi's Rs 500 crore blitzRahul Gandhi roped in public relations agency Genesis Burson-Marsteller & Japanese advertising firm Dentsu which are expected to create a c...
People look at Modi as a strong leader: Uma BhartiAmid growing clamour over PM candidate , party vice president Uma Bharti today said that people look at him as a strong leader.
Narendra Modi manages to shift discourse to economic issuesModi has fashioned himself as a doer and has attacked the finance minister, saying the budget was ‘destined to “disappoint’.
Sunday ET: Business jargons we must junk in 2013Should we be using ‘let’s connect’, ‘power breakfast’, ‘cautious optimism’ and other corporate cliches in 2013? Say goodbye to them, as of ...
Infosys seeks image makeover, may change PR firmThe $7-bn information technology services firm has floated a tender seeking interest from public relations agencies, as the contract with T...
Anil Agarwal mines daughter Priya's skills for Vedanta ResourcesThe young Agarwal's first real assignment - a national advertising campaign 'Creating Happiness' in which she has spent Rs 20 crore so far ...
- Corporate image advertising up 40%; Maruti, Adidas, M&M among the top advertisers
Cos are turning to advertising that focuses on their core values and contribution to society rather than just the products.
- We want to be a new-Generation bank: PR Somasundaram, Lakshmi Vilas Bank CEO
In an interview with ET, Lakshmi Vilas Bank's CEO PR Somasundaram said the bank will focus more on retail and work hard to shed its old pri...
- Tech's not the way to voters' heart
National Conference (NC) president Omar Abdullah, whose speech on Dr Manmohan Singh’s vote of confidence made him an instant youtube hit, w...
- Middle class youth foresee opportunity in airlines industry
The booming Indian aviation industry is becoming a major draw for several middle-class youngsters in the country, many of whom are from sma...