The author misses machine-made lemon tea from office days. Workplace flavors are often tied to informal food solutions. These include chai ...

Snack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailore...

Cartoon Network closed and its content moved to Warner Bros. Discovery's Max streaming service, while Indian viewership continues on YouTub...

With poll dates announced, a reminder of why you so lurrv elections – you vote for someone who’s convinced you that she/he/they represent y...

The CFO and MD of PVR Inox discuss the Q3 performance and plans going ahead. The decline in profitability was due to the impact of the Worl...

For the first time, Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse, which sampled selle...

A bunch of small businesses struggled to keep their heads up when cinemas shut during the pandemic. A grim show unfolded for many when the ...

There is so much negativity around, which has been proving as a big booster for movie business.

International backers include Facebook co-founder Eduardo Saverin's Velos Partners besides institutional investors like Quilvest and Axis C...

Outdoor pop-up cinemas -a trend that has become a summer must-do from NY to Singapore -have finally begun to pop-up in Indian cities.

Pecos, the Bengaluru pub chain synonymous with ’70s music and cheap bear, chooses the IPO route, taking everyone by surprise.

The luxury market in India is still minuscule and so is ad spend by luxury brands. Estimates suggest that luxury brands contribute 0.5% to ...

Ruchi Soya Industries, makers of refined oil brands like Ruchi Gold, Sunrich and Nutrela have made a foray into bread spreads with the laun...

Sure it could be debated whether some of the above are examples of rituals or mere accompaniments. But instead of ‘add ons’ I’d call it an ...

Advertisers trot out their most attention-grabbing and expensive commercials to one of the largest television viewing audiences in the US.

Brands are flocking to the cinema, taking advantage of new technology to target a wide range of demographic groups with ads for products fr...

Heavyweights in branding and marketing, and out-of-the-box thinkers come together under one roof.