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India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.
- Best retro games: Classic fun and nostalgia for gamers of all agesExplore the best retro games that revolutionize the gaming world. This collection highlights iconic titles from the past, showcasing timele...
- Best baby bouncers and rockers to enhance your infant's comfort and developmentDiscover the best baby bouncers and rockers, providing comfort and stimulation for infants. Featuring adjustable settings, soothing vibrati...
- Best video games to elevate your gaming experience with top TV and handheld consolesDive into a world of endless excitement with our handpicked selection of the best video games across all platforms. From immersive storytel...
- Best tricycles for kids: Discover safe and fun rides for your childrenExperience the joyous world of tricycles for kids, where boundless fun meets paramount safety. Our collection of carefully crafted tricycle...
- DTH firms turn to OTT aggregation to stem user churnAggregating OTT may help DTH platforms retain customers, diversify offerings: Expert
- All-new Chromecast with Google TV comes to India, Flipkart deal details hereThe all-new device also comes with a voice remote that has new features.
- Tech Mahindra launches TechMVerse to drive commerce in the MetaverseThe company would build on its 5G and infrastructure capabilities to build this platform, in partnership with hyper-scalers and starutps.
- Microsoft shows off 30 new video games as Xbox turns 20, few to be up on its monthly subscription serviceThe company also highlighted titles that will be exclusive to Xbox, which competes with rival consoles Sony PlayStation and Nintendo Switch.
- Bengaluru's cultural events pitch in for sustainability, artists become eco-friendlyThe cultural events have the potential to make people ecologically-aware.
- Overseas gaming app makers scrambling into Indian marketLondon-based Bossa Studios, Canada's Roadhouse Interactive, and New York-headquartered Lima Sky were a few of them.
- 10 things to do with your old smartphoneUsing the built-in WiFi Hotspot feature, you can easily use an old phone as a portable router. Plug in a 3G SIM card and choose a data plan...
- Wanted: A housekeeper for British Queen!The successful candidate for 14,200 pounds-a-year post will be "committed to achieving exceptional standards of service provision", the 'Da...
- Microsoft Launches New Mobile OSApple Inc rocked the wireless business by combining the functions of a phone and an iPod. Now, more than two years later, Microsoft Corp ha...
- Sony latest to demo videogame motion-sensing controllerSony on Tuesday demonstrated a prototype motion-sensing videogame controller, as the maker of PlayStation consoles joined rivals in a trend...
- Nasscom wants animation 'IIMs,IITs'Nasscom president Kiran Karnik has proposed creating of training academies of the scale and scope of IITs or IIMs for churning out talent f...
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