The agency is believed to have reached all the potential players in the sports media ecosystem, including Disney Star, Viacom 18, Sony Pict...

This year the PKL will be organised in three phases. The season's first phase will be held at the Sree Kanteerva Indoor Stadium in Bengalur...

According to sources across multiple franchises, all the team owners have joined hands and asked for a fair and impartial auction in case e...

Dabur Group chairman Amit Burman hopes to write a kabaddi-like success story for kho kho.

Ronnie Screwvala, owner of U Mumba, also sees media rights as a major opportunity for the league and team owners.

For Vivo, India is one of the fastest growing markets and the company is spending top dollars on marketing and promotions.

Founded in 2014, by Mashal Sports (Star India owns 74% stake in the company), PKL has seen a significant increase in its viewership and pop...

To put in perspective, prior to 2016, two Kabaddi World Cups were played (in 2004 and 2007) and India won both of them, beating Iran each t...

Kenya’s the only other team on the list India have played a World Cup against. We threw the big punches then (and now), they hurt us with t...

ISL was able to double its central sponsorship pool from the first season in 2014 to the second in 2015 — earning approximately Rs 100 cror...

The three-team tournament will see 42 sportswomen showcasing their expertise in the contact sport.

It still gives an impression of a sport being played in the fields, in the fertile lands of Punjab and Haryana and the sand dunes of Rajast...

Supratik Sen, chief executive of U Sports, which runs the Ronnie Screwvala-owned Mumbai franchise U Mumba, confirmed that such a plan is be...

Pro Wrestling League will be a wholly owned subsidiary of Pro Sportify, a venture to be started by Sharma, who is the MD of Piccadily Hotel...

The owners of the Pro Kabaddi League’s Telugu Titans franchise plan to invest at least Rs 100 crore over the next few years on internationa...

The women’s game, somewhat slower than the men’s, is no less makes it, one hopes, as palatable to prime-time audiences as the men’s game se...

The plan is to make kabbadi appealing to the urban youngster as well as to tap into the passion for the sport that already exists.