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PICKLEBALL POPULARITY IN INDIA
Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...- Run, rave, repeat! Wellness turns social for Gen ZGen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...
- No longer just leisurely weekend escapes, pickleball & padel emerge as go-to sports for business leadersPickleball and padel are rapidly growing in India, driven by their social nature and ease of play. Urban millennials, professionals and fam...
- Legendary Tennis Star Sania Mirza launches podcast “Serving Up with Sania” featuring pickleball and candid talksTennis legend Sania Mirza launches her new podcast, "Serving Up with Sania," produced by IVM Podcasts. The show features candid conversatio...
- Sweat equity! Corporate India invests in workplace sportsIndian companies are increasingly incorporating sports activities into the workplace to foster employee bonding and bridge the gap between ...
- Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...
- Is Ananta by Avas Wellness the Next Big Leap in Alibaug’s Luxury Real Estate Market?
- Swiggy teams up with Rishabh Pant to co-own Mumbai Pickle Power teamSwiggy and Indian cricketer Rishabh Pant co-own Mumbai Pickle Power in the World Pickleball League, aiming to boost the sport's popularity ...
- Sony Sports Network to broadcast inaugural World Pickleball LeagueSony Sports Network secures broadcast rights for the inaugural World Pickleball League (WPBL) set to debut on January 24. Six teams will co...
- World Pickleball League to be streamed on FanCode: Dates, teams, owners and other detailsIndia welcomes the inaugural World Pickleball League (WPL) from January 24 to February 2, 2024, at Mumbai's Cricket Club of India. The even...
- Smashers Sports acquires Delhi franchise of World Pickleball LeagueSmasher Sports, backed by Terra Invest and Hyde Park Entertainment, has acquired the Delhi franchise of the World Pickleball League (WPBL)....
- Riteish, Genelia Deshmukh acquire World Pickleball League's Pune teamBollywood stars Riteish and Genelia Deshmukh, along with prominent business leaders, have launched Pune United, a new franchise in the Worl...
- Swiggy buys World Pickleball League's Mumbai teamPickleball is among the fastest-growing sports globally, thanks to its accessibility for players of all ages. This sport has become a popul...
- Andre Agassi to visit India in January 2025 to kick off PWR DUPR Indian Tour & LeagueAndre Agassi, an eight-time Grand Slam winner, will visit India in January 2025 to launch the PWR DUPR Indian Tour & League, aimed at promo...
- Sony Entertainment Talent Ventures India backs World Pickleball LeagueSony Entertainment Talent Ventures India (SETVI) has invested in the World Pickleball League, a new global professional pickleball league b...
- Times Group inks pact with Pickleball Asia to start world seriesPickleball, which has become a worldwide sensation in a very short period of time, is a fusion of tennis, table tennis and badminton. Its a...
- How PlayAll Sports wants to boost India’s woefully inadequate sports infrastructure landscapeA conversation between two friends and their desire to play a sport led the duo to create a company that would make sports accessible to ev...
- 'Pickleball is the moment': Lil Wayne invests in Texas Ranchers, will join as strategic advisorGrammy-winning artist Lil Wayne has become a strategic advisor and investor for the Austin-based pickleball team, the Texas Ranchers. Lil W...
- Pickleball growing in popularity, draws more sponsorsPickleball, often described as a combination of tennis, ping-pong and badminton, has grown nearly 40% in the last three years - making it A...
- Pickleball is the new golf as CEOs get a taste of sportPickleball, a combination of tennis, ping-pong, and badminton, is gaining popularity among CEOs and their families in India, with clubs suc...
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