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PICKLEBALL CORPORATE SPONSORSHIP
Companies warm up to participative sports as fitness awareness make business senseWith an increasing number of people lacing up their sneakers and hitting the pavement, India is witnessing a boom in participatory sports s...- India's non-cricket leagues are growing, but sustainable success remains elusiveIndia's non-cricket sports leagues are striving for success after the IPL's model. Many face challenges like broadcaster exits and fan enga...
- Women in Indian sports sweat for their share of a booming marketAt a sports summit in Mumbai, female influencers addressed young women athletes on leveraging social media for financial independence and v...
- Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...
- Swiggy receives MCA approval to incorporate sports subsidiarySwiggy had announced the setting up of Swiggy Sports during their July-September earnings. This is mainly to house the pickleball team the ...
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