Psychology explains why we buy things we don't actually need - and the hidden brain tricks that drive impulse spendingOur brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...
27 Jul, 2026, 11.55 AM IST
Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brandsA trip to the movies almost always comes with a bucket of popcorn. But according to a psychology study, that familiar movie snack could be ...
22 Jul, 2026, 10.40 AM IST
Quote of the Day by Simon Sinek: “There are only two ways to influence human behavior: you can manipulate it or...” - The powerful life lesson on human behavior that reveals why lasting leadership is built through inspiration, trust, and purpose instead of manipulation, fear, or controlQuote of the Day by Simon Sinek: "There are only two ways to influence human behavior: you can manipulate it or you can inspire it." That t...
14 Jul, 2026, 01.01 AM IST
Quote of the day by Leon Festinger: 'A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he...' - American social psychologist explains the psychology of beliefs and why changing people's minds is toughLeon Festinger quote explains why deeply held beliefs resist factual challenges. People often protect their convictions, which are tied to ...
09 Jul, 2026, 05.14 PM IST
Psychology says people with 'Dark Triad' personality traits often appear charming before revealing their true natureThe Dark Triad combines narcissism, Machiavellianism, and psychopathy, influencing interpersonal interactions. These traits can lead to man...
09 Jul, 2026, 12.36 PM IST
Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...
07 Jul, 2026, 05.24 PM IST
Psychology says people who save their best move for the last aren't always being dramatic, they may be using strategy to build lasting impressionsPsychology says saving the best move for last may be influenced by the recency effect, goal-gradient hypothesis, delayed gratification, str...
04 Jul, 2026, 06.19 PM IST
Best proverb of the day: “The forest was shrinking, but the trees kept voting for the axe, because...” — Why did the forest choose the axe? An old Eastern European proverb reveals why people often trust what feels familiar, and the powerful life lesson it teaches about self-deception, and the hidden consequences of everyday choicesBest Eastern European proverb of the day: For centuries, proverbs have captured complex truths in just a few words, but few are as striking...
23 Jun, 2026, 10.22 PM IST
Quote of the Day by Legendary English Novelist Jane Austen: “My heart is, and always will be… – Inspiring lessons on commitment, loyalty, affection and why true love never fades with time by the writer known for her deep insights into human nature and relationshipsQuote of the Day by Jane Austen: Jane Austen’s quote, “My heart is, and always will be, yours” explores the idea of deep, unwavering emotio...
20 Jun, 2026, 06.31 PM IST
Quote of the Day by The 48 Laws of Power author Robert Greene: ‘When you are trying to impress people with words...’ - A lesson on power, communication and self-controlRobert Greene's insights, particularly from 'The 48 Laws of Power,' highlight that true influence often stems from restraint and carefully ...
13 Jun, 2026, 02.19 PM IST
Word of the Day: UltroneousWord of the Day: Ultroneous is one of those rare and fascinating words that captures a distinctive human quality. It describes someone who ...
08 Jun, 2026, 02.18 PM IST
Control AI as per your will: 3 psychology tricks that make chatbots break their own safety rulesA new University of Pennsylvania study has found that AI chatbots can be persuaded to break their own safety rules using classic psychologi...
08 Sep, 2025, 11.23 PM IST
The Psychology of Leadership: Understanding the Minds of Great LeadersLeadership involves a complex interplay of psychology, behavior, and influence. Great leaders possess self-awareness, emotional intelligenc...
22 Oct, 2023, 04.27 PM IST
How shops are using the power of psychological persuasion to influence your decisionsChanging the location of items in a store means that the customers are exposed to different items as we wander around searching for the thi...
11 Apr, 2022, 09.50 AM IST
Here's why your kid don't listen you about limiting the use of mobile deviceIt's not parents' - or the kids' - fault, there is a science behind this addiction.
03 Mar, 2022, 06.00 PM IST
How many hours do you spend scrolling through your social media feed? Smart tips to resist being onlinePsychological research on persuasion and self-control suggests some possible strategies.
14 Jul, 2021, 06.01 PM IST
Want to boost your career? Follow these 7 tips to persuade othersIrrespective of your job, it is important to influence others in order to grow in your career.
30 Aug, 2016, 02.00 PM IST