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PERSUASION AND BRAND FAMILIARITY
Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brands- Quote of the day by Noam Chomsky: “The whole educational and professional training system is a very elaborate filter, which just weeds out people who are....” Did Manufacturing Consent author Noam Chomsky reveal the disturbing truth about institutions, conformity, and intellectual freedom decades before social media?
- 8 ways job requirements have changed drastically in last 15 years, and what remains constant
- Piyush Pandey, the man who gave 'Bharat' its voicePiyush Pandey, the adman who infused Indian advertising with local flavour and emotion, has passed away. His iconic jingles and relatable c...28 Oct, 2025, 04.44 PM IST
- How to involve a reluctant spouse in financial planning and investmentsHe wove stories while they took their morning walks, drawing from everyday events she was familiar with. It took effort to curate them with...23 Sep, 2024, 06.30 AM IST
- In search of a 'good' film: What do frequent Southern remakes convey about Hindi cinema?Here's a break-up of what's working for southern films and what's not for Hindi movies.17 Aug, 2022, 10.23 AM IST
- How to win customers and influence buyingA salesperson’s real skill lies in turning the hesitant browser into a happy buyer. Intuition and empathy are crucial skills now for sales ...11 Dec, 2021, 12.10 AM IST
- 'India should look beyond Yoga as soft power'Sudarshan Ramabadran said that India should look beyond Yoga and focus on the ‘makers of India’s soft power story’ as soft power is a means...19 Aug, 2021, 11.45 AM IST
- India's best strategists: 15 dreamers who have translated their insight into realityFor some it's still work in progress, but that they are steadfast in their belief that this is the 'right' thing to do has propelled them o...22 Sep, 2013, 10.42 AM IST
- Kolaveri di singer Dhanush denies association with Emami and hair oil brand NavratnaMarico has its way, Dhanush clarifies there is no direct association or tie-up with Emami brands. Navratna oil maker too endorses his state...17 Feb, 2012, 06.39 AM IST
- Super govt? Sonia Gandhi to lead advisory bodyThe Congress president who quit it because of the Office-of Profit controversy has finally agreed to head the NAC again, setting the state ...13 Feb, 2010, 02.44 AM IST
- Marketers wake up to greener pasture: Islamic brandingThere is a new big thing in the world of marketing and it is green.29 Jun, 2007, 02.14 AM IST
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