The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...

Samsung One UI 9 driving report (Google Trends): Samsung One UI 9 brings new Galaxy AI features, camera upgrades and expanded customisation...

An ad appears for something you recently discussed, and your phone suddenly feels suspicious. Digital tracking can explain some of these mo...

As personal AI agents transform the consumer internet, Indian VCs are shifting the focus from attention-grabbing apps to intent-driven assi...

Meta Connect recently unveiled Muse Charm, which serves as a personal AI assistant for users. This device can interact with emails, calenda...

From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is do...

Meta's new personal AI assistant Muse now seamlessly operates through WhatsApp and Instagram. Users can easily delegate a variety of tasks ...

Apple helped popularise voice assistants, then fell behind as rivals raised the bar. Fifteen years after Siri’s iPhone debut, a long-delaye...

ASCI’s new AI advertising guidelines require disclosure of synthetically generated content (SGC) when hiding its AI origin could materially...

Kevin Vaz emphasized the importance of restoring BARC audience ratings to ensure stability in the broadcasting sector. He noted the vital r...

JioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This ab...

India’s ecommerce and digital platforms are preparing for a surge in personal AI agents that could increasingly make shopping decisions and...

Brahma AI is set to expand its presence in Silicon Valley, moving into various sectors including sports and healthcare. The company aims to...

Brahma AI has successfully raised $150 million through preferred share issuance led by Multiples. This funding values the company at $2 bil...

Google India and JioStar have partnered to bring Google Search’s AI Mode into popular Hindi TV shows Anupama and Yeh Rishta Kya Kehlata Hai...

BharatPe has launched an agentic AI assistant for merchants, which can perform actions across many live systems. This new assistant underst...