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PERCEIVED VALUE
Psychology says people who use coupons to avail a discount at different restaurants aren't always frugal: What this money-saving habit means- Quote of the Day by Sean Connery: "If America had been discovered as many times as I have, no one would remember Columbus." - why the legendary James Bond star never feared reinvention? The unexpected life lesson about reinventing yourself so often that even history would lose count
- Chips or chocolates, India's brands want you to pay more for a fitter you
- What the psychology says about the 3 everyday habits that make people take you for granted and slowly turn respect into expectationMany people believe being endlessly helpful earns appreciation. Psychology suggests the opposite can sometimes happen. These 3 everyday hab...23 Jun, 2026, 05.27 PM IST
- Psychology says people who only shop during sales aren't stingy, their brains may be wired to chase value over pricePsychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....23 Jun, 2026, 03.56 PM IST
- Psychology says people who always take the last piece of cake are not necessarily selfish: Why the brain responds differently to social permission and opportunityPsychology suggests that the last piece of cake is rarely just about food. It often becomes a symbol of opportunity, social comfort and the...21 Jun, 2026, 11.47 AM IST
- Proverb of the day: 'The most desirable woman is always the one who...' Life lessons on misconception, forbidden fruit, unattainable desires, illusion, hidden flaws, and why one should value what you haveProverb of the day explains why people often desire what they cannot have. The saying explores misconception, forbidden fruit, unattainable...20 Jun, 2026, 01.31 AM IST
- African Proverb of the Day: 'Gold should be sold to the one who...'-Life lessons on value, recognition, wisdom, and why true worth is appreciated only by those who understand itAn African proverb teaches that valuable things, like gold, should be entrusted to those who truly understand their worth. This wisdom appl...08 Jun, 2026, 05.54 PM IST
- Bengaluru founder spots a clever Rs 40 fruit-selling trick at a Tamil Nadu railway station. The psychology behind it is fascinatingA simple fruit cup sold for Rs 40 at a Trichy railway station revealed a powerful business lesson. A Bengaluru founder noticed how a tall g...01 Jun, 2026, 08.08 AM IST
- Why do some people leave high-status jobs after one quiet realization that changes everythingWhile high-profile jobs often offer attractive salaries and enviable status, true employee engagement delves deeper than surface-level rewa...13 May, 2026, 03.13 PM IST
- Salman Khan heroine, who was paid more than him reveals reason: ‘It is simple business…’Maine Pyar Kiya, a 1989 blockbuster, launched Bhagyashree and propelled Salman Khan to stardom. Notably, Bhagyashree reportedly earned more...11 May, 2026, 06.59 PM IST
- What It Really Means When Your Role Is Called “Non-Core”Leaders' casual words can deeply affect employees. Calling a job 'non-core' can make staff feel undervalued and insecure. This language sha...25 Apr, 2026, 04.08 PM IST
- Lusting for lasting in instant age: Why consumers are choosing forever over fastToday's consumers are embracing a more sustainable mindset, steering clear of throwaway items in favor of possessions that stand the test o...23 Apr, 2026, 11.32 PM IST
- From swipe to strategy: Your credit card now decides what you buyConsumers now meticulously compare credit card offers before making purchases, turning transactions into value calculations. Credit cards a...22 Apr, 2026, 11.58 AM IST
- Indian woman techie with just 3 years' experience claims to have landed $1 million package remote job; not everyone is convincedA woman's social media post claiming a salary comparable to a senior Google India manager with only three years of experience has gone vira...21 Apr, 2026, 01.44 PM IST
- India’s group health insurance shifts to points-based flexible benefits as employees demand choiceThe landscape of group health insurance in India is undergoing a transformation. Organizations are shifting away from rigid, one-size-fits-...07 Apr, 2026, 06.03 PM IST
- Delhi CA reveals client with Rs 11.4 crore net worth, including 20–22 plots, asked for Rs 15,000 discount; says 'such clients exist'Delhi-based chartered accountant’s recent post on X, detailing a Rs 11.4 crore net worth client requesting a fee discount, has sparked wide...06 Apr, 2026, 12.41 PM IST
- Why we go bonkers for fancy brands – even when it makes no senseThe allure of brands, driven by social covetousness, extends beyond mere functionality to signal status and belonging. While multiple brand...01 Jun, 2025, 04.34 PM IST
- 60% Indian firms to review their benefits strategy in next 1 yearEmployers also recognise the need for innovation with almost one-third offering or planning to offer non-traditional benefits.03 Mar, 2014, 03.07 PM IST
- A third of employers don't communicate with staff on benefits: SurveyAccording to the survey, there exists a positive correlation between the perceived value of benefits and effective communication in the org...05 Sep, 2013, 04.35 PM IST
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