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JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...- From Dhurandhar to soon-to-release sports drama Glory on Netflix: Aditya Dhar’s 'peak-detailing' impact now looms over OTTWriter-director Karan Anshuman returns with Glory, a sports drama set in small-town Haryana. Unlike typical underdog stories, it focuses on...
- JioHotstar brings ChatGPT voice assistant to help you decide what to watchJioHotstar is introducing a new voice assistant powered by ChatGPT. Viewers can now discover movies, shows, and live sports by speaking the...
- JioHotstar partners OpenAI to launch ChatGPT-powered conversational streaming in IndiaJioHotstar-OpenAI deal: For more than a decade, digital entertainment has largely been a one-way experience: browse, click, watch. With thi...
- See it, want it, buy it: JioHotstar just made streaming shoppableJioHotstar introduces Shop the Look, a new feature for instant shopping directly from your mobile. Viewers can now buy products seen on scr...
- IPL for Gen Z: Cricket, commerce, and connected screensThe Indian Premier League has evolved into a significant social and commercial hub for India's Gen Z, with 85% following the tournament. A ...
- JioHotstar claims majority of India’s top OTT titles in March: NielsenJioHotstar dominated India's OTT landscape in March 2025, capturing a significant share of viewership, according to Nielsen. Netflix secure...
- Indian sports tech industry to touch Rs 49,500 crore market size by FY29India’s sports technology market is rapidly expanding, projected to reach Rs 49,500 crore by FY29. Key drivers include fantasy sports platf...
- India's money-spinning IPL razzmatazz is back home with rivalries and more businessIPL will be played in India after three years where spectators are allowed as well, who were a big miss in recent Covid-stricken years. The...
- Why Fantasy Sports is getting popular among youth in IndiaFS provides a user an opportunity to act as a manager of the team. This is one of the reasons behind its popularity among the youth, who ge...
- Welcome to Wrexham: It’s the future“There is nothing quite like the anxiety football produces.” At first, Reynolds wondered if he was resistant to the sensation. He caught on...
- Level Up With Gamification
- Chennai Super Kings is India’s biggest sports franchise, finds Ormax reportThe report, ‘We, The Sports Fans of India’ defines a sports fan as someone who watched live sports on TV or OTT in the last month for at le...
- ZEE5 brings untold off-court story of Indian tennis-duo Paes and BhupathiZEE5 has partnered with the award-winning filmmaker duo Ashwiny Iyer Tiwari and Nitesh Tiwari to helm this sports docu-drama based on the o...
- View: Evolution of the Indian sports fanFrom being TV slaves to streaming addicts, the way fans now consume sports has changed. The picture today is very different. With technolog...
- Decoding Dream11's dream run in CricketWhy the creators of Dream11’s IPL campaign think one more hat-tip to the Indian cricket fan is just what the people and the brand need.
- At the click of a button: How fantasy sports are converting viewers into active fansWorldwide, major sports leagues are now using online platforms as primary tool of fan engagement.
- How to pick a projector for your homeWatching a movie or a sporting event on a projector is a completely different experience from watching it on a TV.
- Yahoo unveils plan to mesh Internet and televisionYahoo and Intel on Wednesday unveiled plans to make television more interactive with online capabilities.
- Sachin’s out, yet viewers must suffer a drinkNow that cricket has caused such anguish among millions of Indian fans, and painful post-mortems are underway regarding the Indian team’s m...
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