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PARLEG HISTORY
Parle-G: The humble biscuit that became the taste of IndiaParle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India's large consumi...- Parle set to foray into packaged atta marketIndia's packaged atta market is pegged at around Rs 20,000 crore, or 60 lakh tonnes annually. Within the segment, half of the market is con...
- From a reliable hardtack for navies on long voyages to a cheap snack during Industrial Revolution, the biscuit has a crisp historyIn her new history of biscuits, Collingham says how a luxury product for Europe’s bourgeoisie is now an affordable item.
- How Pravin Kulkarni is taking Parle into newer segments of snacks and sweetsPravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...
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