Ahead of Market: 10 things that will decide stock market action on TuesdayIndian equity benchmarks extended gains for a third consecutive session as strong buying in banking, financial, energy and auto stocks lift...
25 May, 2026, 10.01 PM IST
Melody effect: Wrong 'Parle' stock hits 5% upper circuit for 4th day, up 21% since PM Modi's gift for MeloniParle Industries shares hit the 5% upper circuit for the fourth consecutive session amid speculation that investors are mistaking it for un...
25 May, 2026, 12.24 PM IST
Ahead of Market: 10 things that will decide stock market action on MondayIndian equity benchmarks closed modestly higher on Friday, with financial stocks leading the gains. The Nifty and Sensex edged up, though p...
24 May, 2026, 04.39 PM IST
Picked wrong Melody? Parle Industries shares hit 5% upper circuit for 3rd dayParle Industries shares hit the 5% upper circuit for the third straight session after investors mistakenly linked the stock to Melody toffe...
22 May, 2026, 11.36 AM IST
Be brand adjacent and boost your coA gift from Modi to Meloni caused a rush into the wrong Parle. Investors mistook a real estate firm for a confectioner, boosting its shares...
21 May, 2026, 11.38 PM IST
Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
21 May, 2026, 12.59 PM IST
PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
21 May, 2026, 11.09 AM IST
Parle Industries hits upper circuit amid ‘Melody’ confusionDalal Street saw a peculiar event where investors confused Parle Industries with the original Parle candy maker. A social media video led t...
21 May, 2026, 05.32 AM IST
Everything's in a name: Parle Industries shares hit 5% upper circuit after PM Modi's 'Melody' gift to MeloniShares of Parle Industries surged 5% and hit the upper circuit after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Mi...
20 May, 2026, 02.28 PM IST
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
11 Apr, 2026, 02.50 PM IST
Parle eyes 25% revenue from premium range in next 2-3 years"Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mo...
07 May, 2017, 02.52 PM IST
ITC’s Sunfeast tops in cream biscuitsFor the year ended October 31, 2013, ITC’s cream biscuit market share stands at around 25% in value, according to industry sources who quot...
04 Dec, 2013, 12.14 PM IST
How Pravin Kulkarni is taking Parle into newer segments of snacks and sweetsPravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...
02 Oct, 2012, 06.46 AM IST
- Parle surges ahead of Britannia to become leader in the Indian biscuit market
The Mumbai-based Parle has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.
06 Dec, 2010, 01.26 AM IST
- Parle pips Britannia as No. 1 biscuit company
Parle is said to have toppled Britannia Industries' numero uno position to become the largest selling biscuit company in India.
21 Jul, 2010, 10.50 AM IST
- Parle pips Britannia as No 1 biscuit co
More consumers seem to be munching on Parle biscuits while sipping on their hot cuppa, which is probably why the company is said to have to...
21 Jul, 2010, 04.54 AM IST
- Glucose cookies losing market share
Parle-G, the country’s largest selling biscuit brand, and other glucose biscuits are fast losing their market share to premium products, to...
27 Oct, 2009, 02.05 AM IST