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PARLE BISK FARM
Bisk Farm: A biscuit maker rising from the east with aspirations to challenge BritanniaBisk Farm, the maker of Bisk Farm biscuits, aims to challenge Britannia in the Indian biscuit market. With a focus on innovation and expans...- Legion of the regions halts FMCG marchRegional brands like Balaji Wafers, MTR spices, and Fena detergent experienced a significant slowdown in sales growth during 2023-24 due to...
- Calcutta HC temporarily restrains Parle Biscuits from using ‘Top Gold’ mark in a plea filed by Saj FoodsThe Calcutta High Court has temporarily barred Parle Biscuits from using the marks ‘Top Gold’ and ‘Top Goldstar’ following a complaint by S...
- Calcutta HC restrains Parle from selling products under 'Top Gold Star', rules in favour of Bisk FarmThe Calcutta High Court has restrained Parle Biscuits from selling products under the 'Top Gold Star' brand, favoring SAJ Food Products' Bi...
- Bisk Farm eyes regional acquisitions to expand distribution & become a national playerBisk Farm, a Kolkata-based biscuit and packaged snack company, is considering acquiring regional brands in West and South India to enhance ...
- Marie back in reckoning; ITC, Parle, Britannia looking to revive the categoryFuture Group's CEO Devendra Chawla said biscuit companies are strengthening Marie segment to position it as a family biscuit which is healt...
- Amul to spread bakery business; new plant for cookies on menuAmul plans to expand its fledgling bakery products business and will soon build a plant that can produce 20 tonnes of cookies a day.
- Regional brands aim high, attempt to carve out pan-India presenceThe Bakemans debacle serves as a grim reminder that the journey from one state to a pan-India presence is fraught with risk.
- Food & personal care marketers like PepsiCo and Parle Products go local en masseThey are either unable to challenge regional brands or capture market share in smaller but captive markets.
- FMCG branding: Regional flavours go nationalBrands are experimenting with successful regional products and taking them national.
- Cake prices jump on huge hike in input costPrices of all key raw materials such as flour, sugar, oil, milk and milk-based products are hovering at an all-time high.
- In brand wars, small cos slay FMCG biggiesFrom known players like Paras Pharma, Cavin Kare, Zydus Wellness & MTR to lesser-known ones like Capital Foods, Desai Brothers & Temptation...
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